Boost Mobile debuts multichannel campaign

Share this content:
Boost Mobile, the prepaid division of Sprint Nextel, is debuting a new campaign to promote its mobile phone services.

The campaign, which includes TV, online, radio and mobile billboards, is centered around the "Unwronged" commercials featuring car racer Danica Patrick. The commercial, which is airing on May 24, during the Indianapolis 500 on ABC, has Patrick arguing for the benefits of a monthly unlimited service on pay-as-you-go phones and criticizing Boost competitors.

The creative is aimed at supporting a new $50 a month, "Monthly" Unlimited' offering from Boost. The commercial features the Motorola Clutch i465, Boost Mobile's first phone with a computer keypad. The creative was developed by Boost's advertising agency of record, 180LA.

The TV spots will begin airing May 24 on nine networks and cable TV stations, including ABC, Versus and ESPN. The campaign also will be featured in cinema advertising beginning June 17.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above