Book Excerpt: 'The 50-Plus Market'

Share this content:
Geodemographics can be used to describe the characteristics of consumers in the catchment areas of retail outlets. The promotion and merchandising of retail outlets can be optimized for the types of consumers in their local market. The accuracy can be enhanced by combining trading data from other outlets with similar geodemographic segments.


There is a global set of geodemographics segments that apply to older people. If a marketing strategy extends over multiple countries, there is the potential to use the same global geodemographic segments.


In some countries, people's ages can be predicted by combining geodemographic segmentation with publicly available information. In the UK, this data can be gleaned from the electoral register. If the age of consumers is an important marketing factor, then this technique provides a powerful way to predict its value.


www.dmnews.com/pdffiles/50plusmarket2.pdf


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above