Bloomingdale's, Target and Lowe's likely holiday winners: Echelon
Bloomingdale's, Target and Lowe's are the retailers best positioned to clean up this holiday season because of their strong footprint in the nation's top 10 metropolitan markets in terms of spending capacity.
This is per McLean, VA-based Echelon Marketing Group's new economic measure. The Retail Spending Potential Index is derived from multiple sources, including proprietary information on over $18 trillion in U.S. consumer assets.
Echelon Marketing Group provides strategic marketing solutions built on proprietary economic data and customized analyses. It is a division of IXI Corp.
The Echelon index represents average discretionary spending capacity per household within over 200 markets across the United States. These markets have an estimated 44.3 percent of total U.S. retail spending potential even though approximately 29.8 percent of households reside within them.
Among the highlights in the current index:
- In the department store category, the index estimates that Bloomingdale's will top Neiman Marcus, Lord & Taylor, Nordstrom and Macy's in average available discretionary spending for the areas around its stores;
- Target customers have on average an estimated 10 percent more available spending capacity than Wal-Mart customers;
- New York and Los Angeles top the index for estimated spending potential by market, but San Francisco is a surprising third with approximately two and a half times the amount of the average U.S. household.