Blockbuster partners with Motorola

Share this content:
Blockbuster has partnered with Motorola to distribute movies on select Motorola handsets. The new partnership follows Blockbuster's strategy to compete with Netflix and move more into the digital realm.

 “It continues our strategy of looking for strategic partnership and alliances to create digital distribution and extend our brand to more channels,” said Randy Hargrove, a spokesperson for Blockbuster. “It's one more way of being where the consumer is.”

Select Motorola phones will include the Blockbuster OnDemand application where consumers can rent or purchase films or TV shows. Hargrove did not say which phones or when they would be released.

Other digital deals struck by Blockbuster include partnerships with TiVo and Samsung. “We need to be in all places that people want to watch movies,” added Hargrove.


close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above