Blair.com, Tide Network Ally

Share this content:
Blair.com has formed a marketing alliance with Procter & Gamble's Tide Fabric Care Network to leverage each brand across their respective consumer bases, Blair Corp., Warren, PA, said yesterday.


The alliance includes reciprocal placement in Tide.com and Blair.com opt-in promotional e-mails. Blair aims to reach new consumers and stimulate growth by promoting in Tide's Tips and Timesavers e-mail newsletter, which has more than 2 million subscribers. Blair.com customers can interact with the Tide brand online.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here