, Tide Network Ally has formed a marketing alliance with Procter & Gamble's Tide Fabric Care Network to leverage each brand across their respective consumer bases, Blair Corp., Warren, PA, said yesterday.

The alliance includes reciprocal placement in and opt-in promotional e-mails. Blair aims to reach new consumers and stimulate growth by promoting in Tide's Tips and Timesavers e-mail newsletter, which has more than 2 million subscribers. customers can interact with the Tide brand online.

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