Blair to Consolidate Home-Product Catalogs

Share this content:
Blair Corp. has announced that it will consolidate the most successful product categories and items from its three home-product specialty catalogs into its Blair Shoppe catalog.


Blair, Warren. PA., will phase out Today's Kitchen, Improved Living and Blair Shoppe Gift Gallery by the end of this year.


John Zawacki, president/CEO of Blair Corp., said consolidating the most popular categories into a primary catalog would further increase profitability by eliminating costs associated with inventory management and production of three separate catalogs.


The cataloger also plans to increase the circulation of its new women's and men's apparel catalogs as part of its business strategies.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above