Blair Reports Lower Net Income Despite Sales Rise

Share this content:
Blair Corp., Warren, PA, said yesterday that net sales in the second quarter totaled $154.34 million compared with $147.51 million in the same period a year ago.

However, net income for the direct marketer of apparel and home products was $4.1 million, down from $7.03 million in last year's second quarter.

Also, net sales in the first six months of the year were $291.36 million compared with $282.77 million in the first six months of 2002. Yet net income for the recently concluded six-month period totaled $4.6 million, down from $12.63 million a year ago.

The company attributed the reduction in second-quarter net income mainly to a rise in the cost of goods sold and advertising expenses. Cost of goods sold as a percentage of net sales increased to 47.1 percent in the quarter from 46.7 percent in the comparable quarter last year.

The company's Crossing Pointe catalog and e-commerce initiatives are increasing revenue and growing its customer files, president/CEO John E. Zawacki said in a statement. generated $36 million in gross demand in the first six months of 2003 compared with $27.4 million last year.

Also, the company recently created a wholly owned subsidiary, Allegheny Trail Corp. It will target mainly outdoor sporting goods and recreational retailers and will offer a core product line of men's and women's outdoor apparel basics.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above