Blair Corp. Mails New Catalog for Younger Women

Share this content:
Blair Corp., a marketer of moderately priced apparel and home accessories, plans to begin mailing a new women's apparel catalog this month.


The 68-page Crossing Pointe catalog features more than 200 products in four categories: career wear, work-to-dinner styles, relaxed-yet-polished apparel and weekend clothing. Its e-commerce site is www.crossingpointe.com.


Blair's target is 36- to 54-year-old women. The Warren, PA-based company expects to broaden its customer base to include a younger audience.
Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here