Big box retailers embrace customer reviews

Share this content:

Online customer reviews continue to gain acceptance among big box retailers, with Staples being the second such merchant to recently add this service.

Staples sees "product reviews as a key step in making [the customer] buying experience faster and better informed," said John Giusti, vice president of Staples Business Delivery, in a statement. The national office products retailer joins Wal-Mart which, just last week, launched customer reviews from Bazaarvoice on its Web site.

Visitors to the Staples.com Web site will find reviews that are organized with a tag-based approach, enabling them to quickly find, compare and decide on the right products to buy. Power Reviews, Millbrae, CA, the sevice being used by Staples, Framingham, MA, also identifies which reviews have been written by "verified buyers."

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above