Bertelsmann Online Books Adds China, Italy

Share this content:
BOL, Bertelsmann's online bookshop, added Italy and China to its roster last month, bringing the number of countries where BOL does business to 16.


The German media giant teamed with Mondadori, Italy's leading publishing house, in a joint venture to sell books online to Italians. It.bol.com offers readers a choice of 120,000 books in Italian, plus an array of reviews, reading tips and other services.


In China, bolchina.com is building on the success of the Bertelsmann book club, which has been active in Shanghai since 1997 and has 1.5 million members. Bolchina.com launched with an offering of 110,000 Chinese books.


It also plans to introduce other products this year, probably music and videos. The Chinese book market is considered the second largest in Asia with an estimated potential of $3.6 billion.


BOL has online shops across Europe, including France, the United Kingdom, Scandinavia, the German-speaking countries and Spain. In the United States, it has a 50 percent stake in BarnesandNoble.com. It also is active in Japan.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here