Bertelsmann Online Books Adds China, Italy

Share this content:
BOL, Bertelsmann's online bookshop, added Italy and China to its roster last month, bringing the number of countries where BOL does business to 16.


The German media giant teamed with Mondadori, Italy's leading publishing house, in a joint venture to sell books online to Italians. It.bol.com offers readers a choice of 120,000 books in Italian, plus an array of reviews, reading tips and other services.


In China, bolchina.com is building on the success of the Bertelsmann book club, which has been active in Shanghai since 1997 and has 1.5 million members. Bolchina.com launched with an offering of 110,000 Chinese books.


It also plans to introduce other products this year, probably music and videos. The Chinese book market is considered the second largest in Asia with an estimated potential of $3.6 billion.


BOL has online shops across Europe, including France, the United Kingdom, Scandinavia, the German-speaking countries and Spain. In the United States, it has a 50 percent stake in BarnesandNoble.com. It also is active in Japan.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above