Barton Named Consultant to Mail Order Association

Share this content:
Richard A. Barton, the former senior vice president for congressional relations at the Direct Marketing Association, has been named a consultant to the Mail Order Association of America effective tomorrow.


The small, highly focused MOAA represents large-volume catalogs. Founded in 1933, it has included many of the nation's pioneering catalog companies. Today, members include L.L. Bean, Land's End and J.C. Penney.


Barton retired from the DMA last year after representing the association in Washington for 23 years.


"Richard Barton has wide experience representing mailing interests in Congress, the postal service, the Postal Rate Commission and other government bodies important to direct marketers," said John Oliver, vice president for government affairs of L.L. Bean Inc. and president of the mail order association.


Oliver said that the association hired Barton "to expand and strengthen its voice in Washington in a time of great challenge to the nation's postal system, a system that is now facing the necessity for fundamental changes in its organization and operations."


Barton will work closely with MOAA Washington counsel David Todd of the Patton Boggs law firm.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here