Barriers to Cross-Channel Marketing Success [Infographic]
Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.
You've heard it a thousand times: Customers expect a consistent experience across channels. And most marketers would love to deliver just that. Doing so is anything but easy. According to Experian's “2015 Digital Marketer Report,” marketers face a bevy of challenges in achieving cross-channel marketing success. The top three barriers among marketers in North America: they lack a single view of the customer, their current technology is inadequate, and their organizational structure doesn't provide the necessary support.
What else are marketers up against? Here are some key findings from the report.