Avon, J.C. Penney End In-Store Deal

Share this content:
Avon said last week that its beComing beauty brand will be sold exclusively through its direct channel, ending a deal in which it was sold in 89 J.C. Penney stores. The move ends an alliance Avon struck in 2000 with J.C. Penney and Sears to sell beComing in their stores.


Sears cancelled its deal in July of 2001, just one month before the launch, according to reports, when it left the competitive cosmetics and skin-care business. Avon said it plans to add products to the line, and does not expect that costs associated with the move will affect its 2003 earnings outlook. J.C. Penney said the elimination of beComing is part of a plan to upgrade and expand its women's accessories by Aug. 1.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above