AT&T hires Mandel as marketing innovation VP

Share this content:

AT&T hired Maria Mandel as VP of media and marketing innovation in its advanced ad solutions group, effective June 17.

She succeeded Jordan Berman, who served as VP of innovation but left the company to join MTV as SVP of integrated marketing in March. Mandel was previously senior partner and executive director of digital innovation at Ogilvy's North American digital lab.

The telecommunications company recently re-organized the advanced ad solutions group and expanded Mandel's role to bolster cross-media platform opportunities, said Mandel. She declined to specify the number of employees who report directly to her because she is building a team.

She is charged with working with AT&T's product development group to build an offering that can be packaged and shopped around Madison Avenue, Mandel said. She reports to Greg McCastle, SVP of AT&T advanced ad solutions.

Mandel was hired after previously working with McCastle on the board of the Mobile Marketing Association. She is based in New York.

close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above