News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

News Byte: The App's the Thing, Says Nielsen

News Byte: The App's the Thing, Says Nielsen

The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.

News Byte: Datalogix Acquires Shopper Analytics Firm

News Byte: Datalogix Acquires Shopper Analytics Firm

Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

CMOs Are Measuring Big Data all Wrong

CMOs Are Measuring Big Data all Wrong

CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.

The Ever-Expanding Marketing-Tech Landscape

The Ever-Expanding Marketing-Tech Landscape

Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

News Byte: Adobe Announcements Signal Cross-Channel Re-Focus

News Byte: Adobe Announcements Signal Cross-Channel Re-Focus

New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.

Acxiom's Cross-Channel Pioneering Shows Growing Pains

Acxiom's Cross-Channel Pioneering Shows Growing Pains

The data provider announces weak 2Q results as it tries to establish its Audience Operating System with marketers.

News Byte: Experian's Cross-Channel Platform Goes Cross-Global

News Byte: Experian's Cross-Channel Platform Goes Cross-Global

Enhancements allow global users to automatically operate the system in their native languages.

Move over Multichannel. It's Time for Marketing Orchestration

Move over Multichannel. It's Time for Marketing Orchestration

Customers are ultra-connected, so marketing outreach and interactions also must be.

It's Time to Be Data-Driven and Omnichannel in Marketing

It's Time to Be Data-Driven and Omnichannel in Marketing

The specter of silos is ubiquitous in marketing. It's past time to break them down, connect data, and place omnichannel customers at center of marketing strategies.

Tesco: Every Little Bit (of Customer Data) Helps

Tesco: Every Little Bit (of Customer Data) Helps

In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.

News Byte: Infogroup Launches Two New Services

News Byte: Infogroup Launches Two New Services

Yes Agency Services and iMarket360 debut this week.

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.

News Byte: Emailvision Rebrands to Highlight Its Multichannel Focus

News Byte: Emailvision Rebrands to Highlight Its Multichannel Focus

The company has changed its name to SmartFocus to align with its ongoing shift to multichannel marketing platform provider.

News Byte: McDonald's Creates Chief Digital Officer Post

News Byte: McDonald's Creates Chief Digital Officer Post

McDonald's bolsters its digital strategy with its first new chief digital officer.

Advertising Week: Cross-Channel Campaigns Don't Measure Up

Advertising Week: Cross-Channel Campaigns Don't Measure Up

An Advertising Week panel agrees that multichannel campaigns are gaining steam, even though outcomes are hit or miss due to misaligned metrics.

Millennials Save In All Channels

Millennials Save In All Channels

Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.

News Byte: Epsilon Is Ready For Some Football

News Byte: Epsilon Is Ready For Some Football

UPDATED: Epsilon strikes deal with NFL to provide multichannel fan experience.

Only 20% of Marketers Truly Know Their Customers

Only 20% of Marketers Truly Know Their Customers

According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.

News Byte: Epsilon Aims to Create Real-Time Conversations

News Byte: Epsilon Aims to Create Real-Time Conversations

The marketing solutions provider's Agility Harmony product release is designed to help marketers support omnichannel customer engagement.

The Campaign Behind the Sweetest Comeback in History

The Campaign Behind the Sweetest Comeback in History

A tasty integrated marketing strategy spurs 7X post-relaunch sales of Twinkies over previous records.

Playtex Bras Sizes Up Generational Targeting

Playtex Bras Sizes Up Generational Targeting

The intimate apparel company relies on TV, social, and digital for campaign support

Where Is the Love?

Where Is the Love?

Social@Ogilvy's new study reveals that advocacy only represents 15% of brand mentions.

Rent-A-Center Engages in Some Risqué Business

Rent-A-Center Engages in Some Risqué Business

The company's humorous campaigns allow its marketers to have the last laugh

Time Warner Cable Media Urges Businesses to Tune in to Cable

Time Warner Cable Media Urges Businesses to Tune in to Cable

The cable company's advertising and sales division aims to show businesses that cable is anything but static

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Whirlpool Gives Storytelling a Spin

Whirlpool Gives Storytelling a Spin

The home appliance manufacturer uses storytelling to connect with consumers.

Benjamin Moore Uses Crowdsourcing to Color Its Marketing

Benjamin Moore Uses Crowdsourcing to Color Its Marketing

The paint manufacturer aims to brighten up Main Street by applying a fresh coat of VOC

Bacardi Takes a Shot at Targeting Millennials

Bacardi Takes a Shot at Targeting Millennials

The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.

Oscar Mayer is No Wiener When It Comes to Mobile

Oscar Mayer is No Wiener When It Comes to Mobile

This Kraft brand is one hot dog when it comes to creating seamless customer experiences

Multichannel Is Perrigo's Marketing Cure

Multichannel Is Perrigo's Marketing Cure

Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign

Multichannel Marketing Makes Scott Naturals' Mission Possible

Multichannel Marketing Makes Scott Naturals' Mission Possible

It's no secret! Digital and sampling are top-notch marketing agents

Macy's Shows its Stars and Stripes in a Patriotic Campaign

Macy's Shows its Stars and Stripes in a Patriotic Campaign

The big red star retailer celebrates America with integrated marketing campaign

Ad:Tech: Walmart's Customer Experience Upgrade

Ad:Tech: Walmart's Customer Experience Upgrade

What will it be like to shop Walmart in 2016? The retail giant works to build out a next-gen experience.

Marketers Are Out of This World

Marketers Are Out of This World

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

Let's Get Personal(ized)

Let's Get Personal(ized)

Outdoor garment and equipment retailer Marmot brings the in-store experience online.

Auntie Anne's Twist on Multichannel Campaigns

Auntie Anne's Twist on Multichannel Campaigns

Customer engagement is the secret ingredient in this pretzel company's campaign

TD Bank Urges Customers to "Bank Human, Again"

TD Bank Urges Customers to "Bank Human, Again"

TD Bank's CMO stresses clarity and the ability to relate as key elements of a successful marketing campaign.

In customer sat, Apple has worms while Amazon flourishes

In customer sat, Apple has worms while Amazon flourishes

Online holiday shoppers give store.apple.com its worst customer experience ratings in years. Amazon, meanwhile, continues to preside majestically atop the e-com heap.

Dos and Don'ts for 2013

Dos and Don'ts for 2013

To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.

Tablets for holiday shopping? Not so nice.

Tablets for holiday shopping? Not so nice.

An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season

On the third day of shopping my true love gave to me, an online and mobile commerce spree

On the third day of shopping my true love gave to me, an online and mobile commerce spree

IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza

Marketers' Black Friday celebration begins early, ends late

Marketers' Black Friday celebration begins early, ends late

The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.

Stores' customer service a case of woe-woe-woe

Stores' customer service a case of woe-woe-woe

More mature customers will shop online this year to avoid surly service at retail, a new survey says.

Direct marketers get the data they covet: Facebook metrics

Direct marketers get the data they covet: Facebook metrics

Facebook's new analytics tool will measure customer acquisition based on parameters set by the advertiser.

Google's making a list and checking it twice

Google's making a list and checking it twice

Google unveils tools to help consumers navigate the "nonline" shopping space for the holidays and beyond.

Epsilon goes omnichannel with its acquisition of Hyper Marketing

Epsilon goes omnichannel with its acquisition of Hyper Marketing

Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.

Gartner holds CMOs, CIOs accountable

Gartner holds CMOs, CIOs accountable

Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing

Sears eases holiday shopping with integrated approach

Sears eases holiday shopping with integrated approach

The retailer bulks up its member rewards program as part of its holiday integrated retail approach.

A BAZAAR shopping experience

A BAZAAR shopping experience

Hearst's fashion publication interweaves print with e-commerce to travel from pages to products.

A showrooming they will go!

A showrooming they will go!

In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.

Uniqlo across the United States

Uniqlo across the United States

The opening of Japan-based clothing retailer Uniqlo's first ecommerce site earlier this week signaled yet another step in the company's plans for aggressive North American expansion.

Infographic: Unwrapping holiday shopping preferences

Infographic: Unwrapping holiday shopping preferences

Brands home in on how and when to target holiday shoppers.

In occupying the minds of online shoppers, social media is the 1%

In occupying the minds of online shoppers, social media is the 1%

A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.

The value of a consumer's time online? 43 cents a minute

The value of a consumer's time online? 43 cents a minute

SumAll's e-commerce data reveals that customers are shaving off browsing time but spending more.

Walgreen's loyalty program debut intensifies drugstore loyalty battle

Walgreen's loyalty program debut intensifies drugstore loyalty battle

Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.

Toys "R" Us makes store registers jingle with holiday "hot toy" reservations

Toys "R" Us makes store registers jingle with holiday "hot toy" reservations

The retailer is launching its Hot Toy Reservation program to help harried holiday shoppers and drive in-store sales.

Linking marketing and customer service data to get close to customers

Linking marketing and customer service data to get close to customers

There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.

Pitney Bowes broadens global reach for three account wins

Pitney Bowes broadens global reach for three account wins

E-commerce solution calculates international shipping costs for online merchants.

Enterprise airs TV ads to drive integrated campaign

Enterprise airs TV ads to drive integrated campaign

Enterprise Rent-A-Car's new television creative, combined with its digital assets, underscore the automotive rental company's "dramatically shifted" media mix.

HubSpot 3 released to enable greater personalization

HubSpot 3 released to enable greater personalization

HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.

TV ads make the grade, says B&N College study

TV ads make the grade, says B&N College study

Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform.

DRTV brands unite: As Seen On TV to acquire eDiets.com

DRTV brands unite: As Seen On TV to acquire eDiets.com

As Seen On TV announced Aug. 10 that it will acquire direct response weight loss concern eDiets.com in an all-stock transaction valued near $13 million.

Liberty Mutual debuts integrated campaign in crowded marketplace

Liberty Mutual debuts integrated campaign in crowded marketplace

Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games.

Epsilon's Holiday Trend Report finds marketers are off on timing

Epsilon's Holiday Trend Report finds marketers are off on timing

In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.

Coalition forms to support online merchants in tax battle

Coalition forms to support online merchants in tax battle

The DMA, ACMA, ERA, and NetChoice have banded together to form the True Simplication of Taxation (TruST) Coalition.

TiVo launches analytics unit with first-ever acquisition

TiVo launches analytics unit with first-ever acquisition

TiVo, Inc. is finalizing its $20 million acquisition of TRA, a media measurement software and analytics company.

Best Buy Canada selects Stibo Systems

Best Buy Canada selects Stibo Systems

Best Buy Canada has selected Stibo Systems to optimize its online and mobile e-commerce sites.

KANA acquires contact center technology provider Ciboodle

KANA acquires contact center technology provider Ciboodle

KANA Software, Inc. has acquired contact center technologies provider Sword Ciboodle

Expand2Web partners with Cashie Commerce

Expand2Web partners with Cashie Commerce

Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.

Payvment debuts one-click Facebook ad purchasing

Payvment debuts one-click Facebook ad purchasing

E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget.

Google launches Google Trusted Stores program for U.S. businesses

Google launches Google Trusted Stores program for U.S. businesses

Google has launched a program to increase sales for merchants and help e-commerce shoppers in the U.S. feel more confident in their purchases.

UPS and Bridgeline Digital sign multiyear agreement

UPS and Bridgeline Digital sign multiyear agreement

UPS and Bridgeline Digital signed a multiyear agreement to integrate Bridgeline's e-commerce platform with UPS's backend warehouse management software, into an end-to-end solution called Total eCommerce.

Walmart.com CEO: Mobile is the future

Walmart.com CEO: Mobile is the future

Walmart.com president and CEO Joel Anderson said mobile will be key to the future of successful e-commerce sites during his June 6 keynote address at the Internet Retailer Convention & Exhibition.

MyBuys introduces Long-Term Targeting

MyBuys introduces Long-Term Targeting

Calif.-based MyBuys announced a new service that takes a long view when it comes to personalized display.

Psychic Friends Network revamps site for younger demographic

Psychic Friends Network revamps site for younger demographic

The Psychic Friends Network is partnering with digital marketing solutions provider New Media Plus for a mid-June revamp of the PFNI website.

Lockerz acquires Chick Approved

Lockerz acquires Chick Approved

Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved.

Yahoo to reorganize consumer-commerce division

Yahoo to reorganize consumer-commerce division

Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo.

Land O'Lakes to use NetSuite OneWorld

Land O'Lakes to use NetSuite OneWorld

Land O'Lakes is using the enterprise resource planning (ERP) solution OneWorld, NetSuite announced May 16 at SuiteWorld 2012 in San Francisco, the business software provider's annual conference.

Skechers settles with FTC for $40M

Skechers settles with FTC for $40M

Skechers USA Inc. has agreed to settle FTC charges that the company made unfounded and deceitful claims about the benefits of its Shape-Ups fitness shoes.

Sears personalizes with hyper-local e-commerce sites

Sears personalizes with hyper-local e-commerce sites

Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.

Marketers streamline cross-channel customer experience

Marketers streamline cross-channel customer experience

With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.

Magento adds mobile commerce functionality with HTML5

Magento, a division of eBay company X.commerce and a provider of open-source e-commerce software, released HTML5 enhancements to its Enterprise 1.12 and Community Edition 1.7 e-commerce platforms, said Roy Rubin, GM of Magento and chief product and customer officer at X.commerce.

Offerpop launches Facebook Timeline apps for marketers

Offerpop launches Facebook Timeline apps for marketers

Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.

Mazda turns ignition on integrated advertising campaign

Mazda turns ignition on integrated advertising campaign

Mazda North American Operations (MNAO) launched today an integrated campaign for its new 2013 Mazda CX-5 small crossover SUV, said John Abel, marketing director of Mazda North America. The campaign, called "Better. Stronger. Smarter." is designed to generate online social buzz by encouraging employees, key brand influencers and enthusiasts to interact with the ads and sharing them via social media channels.

HSN partners with Universal Pictures for multichannel campaign

HSN partners with Universal Pictures for multichannel campaign

HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1.

Shoppers prefer mobile websites over mobile apps

Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst.

Justice Department threatens Apple, publishers with antitrust suit

The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8.

Staples attributes annual sales increase to Web, mobile investments

Staples full-year 2011 sales increased 2% year-over-year to $25 billion, while net income grew approximately 12% to $985 million, the company said Feb. 29. Updates to the Staples.com website and the development of new mobile apps drove this growth, said Ronald Sargent, Staples's chairman and CEO in an investor's call.

Study: Retailers overlooking tablet and smartphone opportunities

Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.

Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.

Groupon reports revenue spike in first public earnings report

Groupon reported a 419% increase in 2011 revenue to $1.6 billion, the company said in its first earnings report as a public company on Feb. 8.

Amazon billed by Arizona for $53 million in sales taxes

Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.

Staples to launch tablet-optimized e-commerce site

Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.

Study: CPG website visits boost in-store sales

Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.

Staples to open e-commerce innovation center

Staples will open an e-commerce innovation center in Massachusetts in May that will house teams "responsible for designing and implementing innovative new e-commerce solutions" for Staples' business customers, the company said in a Jan. 26 statement.

Netflix revenue jumps 47%

Netflix said Jan. 25 that it saw $876 million in global revenue in Q4, a year-over-year increase of 47%, although it spent nearly 60% less on marketing in the fourth quarter of 2011 compared with the same period of the prior year.

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