A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
OneCupConnection.com heats up the customer experience with its subscription commerce program.
Google analyzes the middle ground between where online ends and offline begins.
E-commerce sites rethink their promotional strategies as they weather the Hurricane Sandy social storm.
Walmart is stepping up its integration of its online and in-store properties by creating a proprietary search engine called Polaris.
Rotary, a power equipment replacement parts company, has launched an online store available in the U.S. and Canada.
The Vitamin Shoppe, a health supplement provider, has named Stephen Bontempo to the newly-created position VP of e-commerce.
NetSuite announced August 3 the signing of three new accounts—Hydro Flask, Solio, and X-1 headphones—at the Outdoor Retailer Summer Market at the Salt Palace Convention Center in Salt Lake City.
Kitsy Lane, an e-commerce platform for small fashion businesses and entrepreneurs, launched July 24.
The NFL Players Association launched an e-commerce site called the NFLPA Shop on July 11.
Producing quality online video content is quickly becoming a top priority for marketers.
According to a new study by Monetate, tablets may just be the future of e-commerce, more so than mobile or PCs.
Fashion website Refinery29 has launched its revamped e-commerce site, R29 Shops.
Direct Agents cofounder Josh Boaz shares insights on e-commerce trends.
Mary Beth Keelty, VP of marketing & sales development at Zeta Interactive on why e-commerce is a game changer for direct marketers.
Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing.
Martha Stewart Living Omnimedia has chosen Michael Robinson to be its VP of e-commerce.
Epsilon's VP of consumer digital experience Shannon Aronson explains what a campaign needs if it's going to be a social media success.
High-end design and functionality are essential to high-end e-commerce websites. So said Alexis Maybank, founder and CSO of Gilt Groupe, at the Internet Retailer Conference & Exhibition on June 7.
Channel IQ launched what it calls the first ever e-commerce directory designed to foster relationships between retailers and manufacturers.
Facebook as a real e-commerce channel in the future? That's going to come down to building trust and engagement with a marketer's specific audience.
The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.
Thomas Mueller explains why brands don't have to be everywhere at once in order to be successful and provides other e-commerce and branding tips.
David Zwang dives deep on some of the biggest challenges facing marketers today and what they can do to overcome them.
Facebook's ubiquitous reach now extends into the social commerce arena.
Lenovo selects Mullen to handle its North America e-commerce display marketing program.
Nordstrom, Inc., and men's lifestlye magazine GQ are partnering to integrate GQ editorial content into Nordstrom's e-commerce site over a six-month period.
With a $100 investment in Pinterest by Japanese conglomerate Rakuten, Inc., the social site is now valued at $1.5 billion.
NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products.
At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.
Time Out New York launched an e-commerce business as well as iPad and iPhone applications as part of a strategy to expand its reach as a digital media group, the company said in a statement.
Despite the increasing multicultural nature of the U.S. population, brands have difficulty maintaining websites specifically designed for multicultural e-commerce.
Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question.
In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?
MasterCard will release an e-commerce anti-fraud product for merchants in May, said Mike Plotnick, MasterCard's communications leader. MasterCard announced the product at the Merchant Risk Council show in Las Vegas. The solution is designed for merchants all over the world to be used for transactions on U.S.-issued cards.
Club Monaco, a subsidiary of Ralph Lauren, will be launching its U.S. e-commerce website, ClubMonaco.com, Mar. 26, said Simone Delfino, Club Monaco Director of PR and Events, in a statement.
The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.
Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.
Chaparral Motorsports, a San Bernardino, Calif.-based retailer of motorcycle parts, helmets, gear and tires, wanted to drive transactions from its Facebook fan page. In addition to an e-commerce site and a brick-and-mortar showroom, the company decided it made sense to provide consumers with a Facebook shopping option that was both social and informative.
Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.
Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions.
Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed.
Bill Bass, president of the Charming Direct division of Charming Shoppes, discusses the retailer's digital tactics
Aaron Shockey, VP of advertising and digital marketing at Neiman Marcus, discusses the retailer's online strategy.
Golfsmith International, an Austin, Texas-based specialty retailer of golf equipment, sought to improve direct mail response rates, data merging costs and campaign response times. With 75 retail stores, an e-commerce site and a direct mail catalog, the company needed to track data across channels to better understand customer behavior and build more targeted, effective campaigns.
The start of November presents great opportunity for online retailers. With Black Friday and Cyber Monday still several weeks away, e-commerce companies can leverage holiday enthusiasm during that time to drive early sales and garner interest among consumers preparing for door-buster and Web-buster deals.
NaturallyCurly.com's CMO Christopher Burkhart discusses his new position and the company's e-commerce growth.
ReStockIt.com, an office, cleaning and restaurant supplies retailer, implemented OrderGroove's auto-subscription technology in January to turn one-time customers into returning ones.
Google's new catalog app for the Apple iPad reignited a debate that will likely rage among direct marketers at least for the foreseeable future: are print catalogs a marketing luxury?
Bill Brand, HSN's EVP of programming, marketing and business development, discusses DM, e-commerce and CRM.
SunSetter Awnings, a retailer of awning products and backyard accessories, wanted to create a direct response TV campaign that would drive consumers to purchase products over the telephone, on the company's e-commerce site, through Costco.com, or from the company's network of 500 authorized dealers.
Daily deal companies Groupon and LivingSocial both initiated the process to become publicly traded companies in June, moves that could dramatically shift the direct marketing landscape as digital coupon companies gain momentum and marketing agencies evaluate how to leverage their services.
Multichannel retailers are measuring Web analytics to improve conversion rates among e-commerce shoppers, in addition to pursuing emerging opportunities in mobile and social commerce.
Steuben Glass, the 98-year-old maker of crystal barware, stemware, tabletop accessories and collectables, wanted to refresh its brand image to attract a younger demographic. As the company and its customer base had grown older, Steuben felt the time was right to freshen up its designs and its marketing.
Amy Sullivan, director of e-commerce at Brahmin Handbags, discusses why her brand won't abandon direct mail.
Retailers have sped up implementation of mobile payments in an effort to simplify and drive in-store, online and mobile transactions.
Lynn Gore, VP of marketing at Plow & Hearth, discusses strategy for a uniform brand message across various channels.
Incipio Technologies, an Irvine, Calif.-based retailer of laptop, smartphone and tablet cases, sells its products online and in more than 35,000 retail locations throughout the US, including all Wal-Mart, Target and Best Buy locations. Despite its impressive reach, the company, which was founded in 2009, understood an opportunity existed on Facebook.
Mother's and Father's Day represent important occasions for most multichannel retailers, particularly Mother's Day, which is second only to the Christmas season in spending.
Kelly Mulroney, GameStop's GM and VP of e-commerce discusses the social networking aspects of e-commerce.
Recent data suggests that consumer enthusiasm for the flash sales industry is intensifying. ComScore's February Media Metrix, which measures online traffic, revealed an overall increase in unique visits to these sites compared with the same month last year.
Michael C. Fina, a New York-based retailer of engagement rings, wedding bands and household décor items, has more than 70,000 products on its website and in its retail store. Its e-commerce site, which launched in 1998, was in serious need of search engine marketing enhancements in order to drive online sales and to encourage consumers to schedule in-store appointments.
Christa DePoe, the general manager of e-commerce at Keen Footwear, explains its mobile and e-commerce site tactics.
Women's clothing retailer Juicy Couture launched a mobile commerce site just before the holiday season to satisfy the growing number of consumers who make purchases on their smartphones.
Paintball-Online.com, a Vancouver, WA-based retailer of paintball equipment and gear, has more than 5,000 products on its website and in its retail location. It wanted a non-text format to quickly describe its products in an appealing manner to customers, so it explored the option of producing online product videos.
Jason Roussos, president and COO of Living Direct, discusses its decision to move away from full product catalogs.
Despite industry excitement about local-focused daily deal sites like Groupon and LivingSocial, multichannel retailers have continued to employ search, social and location-based tactics to effectively target by region and location.
Chris Moloney, SVP and head of marketing at Wells Fargo Advisors, discusses his new role and the financial firm's approach to social media
Sun & Ski Sports, a winter sports equipment and ski apparel retailer, implemented Baynote's e-commerce service in 2008 to attract potential customers to its website.
The 2010 holiday season was a merry one for retailers. Consumer spending rebounded 5% compared with last year, the largest increase since 2005, according to MasterCard's SpendingPulse.
Dan Saia, VP of consumer engagement at Dunkin' Donuts, discusses its advertising, social media and interactive strategies
The Navy Exchange is a $2.5 billion retailer with more than 300 stores across the globe that caters to active and retired US sailors and their families. Its merchandise runs the gamut from clothing and food to electronics and home and bath products with brand names, such as Victoria's Secret and Levi's.
A growing number of retailers have released app and digital versions of their printed catalogs, in an effort to reach a wider audience of shoppers.
Edible Arrangements' VP of marketing explains how the fruit franchiser targeted men for the first time last year
The Roku product line isn't new but the company wanted to raise brand awareness, as well as acquire new customers in new areas.
Instead of trying to force some 140 million books into arbitrary genre buckets, Richard Davies, a direct e-mail belletrist for AbeBooks, consults purchase history and composes direct e-mails and landing pages that operate on a theme.
Barry Westrum, CMO of Yum Brands' 640 A&W Restaurants, discusses its recent campaign
A shopper marketing program helped Procter & Gamble drive incremental sales while driving awareness of its Future Friendly platform, which aims to educate consumers on the sustainable use of its existing products
Dependable and accessible high-speed wireless has become a critical component of hotel service to guests, but many hotels are still lacking the infrastructure
Chris Davis, SVP at Gaia Online, talks about how virtual worlds use digital advertising to reach consumers
This holiday season is expected to be the strongest in four years, so it's no wonder retailers are busy preparing their e-commerce sites in order to drive sales.
New e-commerce brand drives sales by providing live chat customer service on the company's website.
Tarik Dekkar, VP of online marketing for Americangreetings.com and its online subsidiaries, on changing strategies
In an e-mail, Harper's Bazaar editor Glenda Bailey describes the spring's hot fashion trends — prints, soft tailoring and bold and pastel colors.
Yankee Candle Company, a designer, manufacturer, wholesaler and retailer of scented candles, wanted to convert abandoned shopping carts on its e-commerce website into sales.
Ace Hardware's Jeff Gooding, director of consumer marketing, on how the hardware purveyor uses measurable marketing
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
