Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

2015 Essential Guide to Omnichannel Marketing

2015 Essential Guide to Omnichannel Marketing

The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.

The Linchpin Channel Of the Omnichannel Marketing Future

The Linchpin Channel Of the Omnichannel Marketing Future

Is there one channel that can help ensure the success of an omnichannel approach to marketing? Twelve experts sound off.

Rethinking Marketing's Org Chart in an Omnichannel World

Rethinking Marketing's Org Chart in an Omnichannel World

A traditional approach to marketing staffing may no longer be logical or practical.

The Omnichannel Data Opportunity

The Omnichannel Data Opportunity

Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

Stop Counting Clicks, Start Tracking Value

Stop Counting Clicks, Start Tracking Value

Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

The Lexicon of Omnichannel Marketing

The Lexicon of Omnichannel Marketing

It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

Multichannel Attribution: Counting the Goals and Assists

Multichannel Attribution: Counting the Goals and Assists

TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.

Three Ways Collaboration Catalyzes Omnichannel Marketing

Three Ways Collaboration Catalyzes Omnichannel Marketing

If there's more talk about marketing than there is action delivering it, collaboration may be lacking.

Mo' Data, Mo' Problems

Mo' Data, Mo' Problems

Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.

TV, Radio Still Lead All Media in Engagement

TV, Radio Still Lead All Media in Engagement

A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

Marketers Are Slackers When it Comes to Omnichannel

Marketers Are Slackers When it Comes to Omnichannel

Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.

Marketing Needs More Polymaths

Marketing Needs More Polymaths

Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.

Wienerschnitzel Cashes In With an Omnichannel Campaign

Wienerschnitzel Cashes In With an Omnichannel Campaign

Hungry for growth, the QSR is connecting with millennial customers on and offline.

What Marketing Approach Will Be Critical to Master in 2015?

What Marketing Approach Will Be Critical to Master in 2015?

Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

The cash management and security company's approach spans across channels and decades.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.

Channels Are Out. Impact Is In.

Channels Are Out. Impact Is In.

The brands most successful with omnichannel marketing are those who think about outcomes, not channels.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

The family owned pet store redesigns its website to bring the in-store experience online.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

How to Create an Omnichannel Campaign

How to Create an Omnichannel Campaign

It turns out the secret to a seamless customer experience is data.

5 Ways Marketers Can Improve Omnichannel Retail Experiences

5 Ways Marketers Can Improve Omnichannel Retail Experiences

Retailers have made great progress toward integrated customer experiences, but there's still work to do.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

It's Not Just Omnichannel, It's Omnibrand.

It's Not Just Omnichannel, It's Omnibrand.

It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

Can marketing's biggest channels save the world's largest land mammal?

Embrace Journey-Centric Marketing

Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean thinking beyond the funnel.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Optimizing the Marketing Channel Mix

Optimizing the Marketing Channel Mix

4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.

Measuring Marketing Across Channels

Measuring Marketing Across Channels

As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.

5 Ways to Evolve Your Marketing to Omnichannel

5 Ways to Evolve Your Marketing to Omnichannel

There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.

Hard Habits to Break

Hard Habits to Break

What's blocking omnichannel marketing success? Sometimes marketers themselves.

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.

What's on Marketers' Minds?

What's on Marketers' Minds?

Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.

BrightTag Rebrands as Signal

BrightTag Rebrands as Signal

The data collection firm heralds its new name by introducing the Open Data Platform.

It's Time to Be Digital by Design

It's Time to Be Digital by Design

Companies with siloed operations are certain to lose ground to more connected competitors.

Does Digital Transformation Drive Customer Centricity?

Does Digital Transformation Drive Customer Centricity?

Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

6 Mandates for Multichannel Marketing

6 Mandates for Multichannel Marketing

Multichannel marketing requires multiple disciplines—many of which do not come naturally. Here are some pointers from Gartner that direct marketers might want to to keep in mind.

Go Ahead, Buy It. I Dare You.

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Origami Launches Multichannel Metrics Via Search

Origami Launches Multichannel Metrics Via Search

The platform allows marketers to bypass IT for multichannel metrics of ongoing campaigns.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Temkin Releases 2014 Customer Service Ratings

Temkin Releases 2014 Customer Service Ratings

Amazon, USAA, and Chick-fil-A occupy the top spots, while Comcast and other telecom companies bottom out.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

Today's marketer needs to be digital, mobile, social, personal, and always on.

Consumers Are Driving Marketers to Drink—and Innovate

Consumers Are Driving Marketers to Drink—and Innovate

It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.

We're Living in a Post-Marketing World

We're Living in a Post-Marketing World

It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

The New CMO: Context, Measurement, Omnichannel

The New CMO: Context, Measurement, Omnichannel

3 key factors for a successful blending of marketing and customer service.

Is Your Marketing Customer-Centric?

Is Your Marketing Customer-Centric?

6 questions marketers can ask to determine if their marketing is customer-centric.

Reaching Moms: The More Channels the Better

Reaching Moms: The More Channels the Better

Moms—the ideal multichannel demographic.

Personalization Proves to be a Golden Marketing Strategy

Personalization Proves to be a Golden Marketing Strategy

A new survey shows that personalization and predictions boost the retail bottom line.

Metrics That Measure Up

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Have Marketers Outgrown Multichannel?

Have Marketers Outgrown Multichannel?

As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

Word to the Wise: Shopper Marketing

Word to the Wise: Shopper Marketing

In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.

The Payoff of Website Personalization

The Payoff of Website Personalization

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

The Secret to a Great Customer Experience

The Secret to a Great Customer Experience

The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.

Delivering a Best-in-Class Customer Experience

Delivering a Best-in-Class Customer Experience

Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.

Facing the Omnichannel Marketing Beast

Facing the Omnichannel Marketing Beast

Even small mobile and app strategies can yield big successes

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

News Byte: The App's the Thing, Says Nielsen

News Byte: The App's the Thing, Says Nielsen

The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.

Omnichannel Challenges and Opportunities

Omnichannel Challenges and Opportunities

4 brands talk about what it takes to be a truly omnichannel retailer

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.

News Byte: Datalogix Acquires Shopper Analytics Firm

News Byte: Datalogix Acquires Shopper Analytics Firm

Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

CMOs Are Measuring Big Data all Wrong

CMOs Are Measuring Big Data all Wrong

CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.

The Ever-Expanding Marketing-Tech Landscape

The Ever-Expanding Marketing-Tech Landscape

Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.

Q&A: Customer-Centric Marketing

Q&A: Customer-Centric Marketing

MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.

Email Marketing Jockeys for Relevance

Email Marketing Jockeys for Relevance

Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

Are Millennials Commitment-Phobes?

Are Millennials Commitment-Phobes?

New data shows a surge in millennials renting products, rather than buying them.

Succeeding In an Omnichannel World

Succeeding In an Omnichannel World

We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.

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