Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

Tapad is using cross-device ID technology to help marketers engage with real people

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

Oracle Addresses the Identity Gap

Oracle Addresses the Identity Gap

Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities

Crate and Barrel Furnishes Its In-Store Experience With Digital

Crate and Barrel Furnishes Its In-Store Experience With Digital

The specialty retailer introduces in-store tablets to create a simpler, more continuous experience and drive sales.

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.

Tapad Takes it to the Streets

Tapad Takes it to the Streets

Tapad hit New York's sidewalks with its cross device identity message

40 Under 40 2016: Steve Froehlich, ALSAC/St. Jude Children's Research Hospital

40 Under 40 2016: Steve Froehlich, ALSAC/St. Jude Children's Research Hospital

Steve Froehlich is a lifelong nonprofit fundraiser who leads a team responsible for $530 million in annual revenue for St. Jude Children's Research Hospital.

OMG: How Media Buyers Fell in Love with AARP Media

OMG: How Media Buyers Fell in Love with AARP Media

The advertising solutions division of AARP launches a campaign to attract millennial marketers.

Amazon: Bargain Music Anchored to Echo?

Amazon: Bargain Music Anchored to Echo?

Will Amazon's discount music service really be tied to its Echo speaker?

Putting Yourself in the Customer's Shoes

Putting Yourself in the Customer's Shoes

One DMN editor's experience with signing up for DSW's Rewards program.

Omnichannel Marketing: The Perfect Fit for Indochino

Omnichannel Marketing: The Perfect Fit for Indochino

The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

The 5 Essentials for Every Omnichannel Campaign

The 5 Essentials for Every Omnichannel Campaign

Here are some of the core requirements for any omnichannel campaign.

Channel Surfing: Marketers Mull Where to Invest

Channel Surfing: Marketers Mull Where to Invest

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Lightning strikes the marketing cloud

Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Great Marketers Track Customers and ROI

Great Marketers Track Customers and ROI

Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.

all Uses Surprising Customer Insight to Boost Engagement and Sales

all Uses Surprising Customer Insight to Boost Engagement and Sales

The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.

Fueling the Bern Through Multichannel Marketing

Fueling the Bern Through Multichannel Marketing

At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

The Belgium-based multichannel marketing platform wants mid-market clients looking for tech with a personal touch. Extra Space Storage is one of them.

CampaignChain links channels

CampaignChain links channels

A cloud-based, open source solution for analyzing and optimizing multi-channel campaigns

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

What Influences Millennial Holiday Shopping Most?

What Influences Millennial Holiday Shopping Most?

A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.

Splice Machine puts B2C customer data on steroids

Splice Machine puts B2C customer data on steroids

Splice Machine faces up to the challenge of managing terabytes of consumer data in real time

Does Your Marketing Trick or Treat Your Customers?

Does Your Marketing Trick or Treat Your Customers?

Marketers who fail to acknowledge personalization and preferences end up digging their own grave.

Most Companies Have No Omnichannel Strategy

Most Companies Have No Omnichannel Strategy

A mere 11% profess to move nimbly across channels, according to a survey of 120 CMOs.

Finally, How to Bring Online and Offline Together

Finally, How to Bring Online and Offline Together

One digital strategist explains how to make customers' digital and physical experiences one enjoyable journey.

Revjet takes off

Revjet takes off

RevJet brings marketing technology to ad creatives

Getting Personal Across Channels

Getting Personal Across Channels

Sailthru releases its Personalization Engine, with the goal of helping marketers coordinate personalized communications across email, Web, and mobile.

A Smarter Way to Drive Customers to Buy

A Smarter Way to Drive Customers to Buy

"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."

Selligent Merges With StrongView

Selligent Merges With StrongView

Aspiring to be an omnichannel platform power in the U.S., the sister companies join forces under the Selligent banner.

Indeed Gets the Job Done With Data-Driven Marketing

Indeed Gets the Job Done With Data-Driven Marketing

The job-hunting site launches a global rebrand rooted in consumer insights.

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

Here's a hint: Personalization should be the apple of every marketer's eye.

Facebook Metrics Maven Says Force Digital Staffers Out of Their Comfort Zones

Facebook Metrics Maven Says Force Digital Staffers Out of Their Comfort Zones

And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.

Where's the Digital Diversity?

Where's the Digital Diversity?

Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.

Marketers Need to Step Up Their Cross-Channel Game

Marketers Need to Step Up Their Cross-Channel Game

Fewer than 30% of marketers track customers across touchpoints by using cookies.

Semcasting Intros IP Address-Fueled Targeting Engine

Semcasting Intros IP Address-Fueled Targeting Engine

Think ZIP+4, but by tapping modems instead of ZIP Codes.

Updating partner marketing with Performance Horizon

Updating partner marketing with Performance Horizon

Performance Horizon is bringing automation to the digital partner marketing space

Wishpond: Marketing Automation Made Simple

Wishpond: Marketing Automation Made Simple

Wishpond is an affordable MA option for small businesses

MassMutual Profits From Digital Investment

MassMutual Profits From Digital Investment

The financial services provider redesigns its website to meet customers' modern needs.

WalmartLabs' 15th Acquisition Goes to Work on Sam's Club

WalmartLabs' 15th Acquisition Goes to Work on Sam's Club

PunchTab will work on gauging customer interactions based on whether they're engaging in-store or online.

Dreamforce 2015: the content challenge

Dreamforce 2015: the content challenge

Content creation and management were on a lot of minds at Dreamforce

Email: The Prime Lead-Gen Tactic for SMBs

Email: The Prime Lead-Gen Tactic for SMBs

While email marketing may be fairly easy to execute, creating content remains a challenge.

LiveRamp's CustomerLink Seeks a Single, Anonymous View

LiveRamp's CustomerLink Seeks a Single, Anonymous View

In tracking journeys across on- and offline channels, the Acxiom unit assigns consumers single CustomerLink numbers.

Persado applies math to marketing

Persado applies math to marketing

Persado uses math to determine best possible message for email marketing and other channels

Marketing to the New American Mainstream

Marketing to the New American Mainstream

If you're looking for your business to grow, you'll have to recognize that the average consumer has changed—a lot.

Act-On makes its enterprise move

Act-On makes its enterprise move

Act-On for Enterprise is a platform designed to meet the needs of large, global businesses with complex marketing needs

Build or buy a marketing stack? It isn't a simple question

Build or buy a marketing stack? It isn't a simple question

The decision between an all-in marketing suite and a selection of best-of-breed tools isn't an easy one

Multichannel Direct Marketing Fuels TinderBox Sales

Multichannel Direct Marketing Fuels TinderBox Sales

The software provider uncovered unique marketing opportunities by blending offline and online interactions.

Arria NLG: data in, language out

Arria NLG: data in, language out

Dr Robert Dale explains use cases for natural language generation, including targeted ad campaigns

Five Minutes With: Scott Vaughan, CMO of Integrate

Five Minutes With: Scott Vaughan, CMO of Integrate

Scott Vaughan talks about the accelerating pace of technological change in marketing

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

How the movie and game rental company is driving convenience, personalization, and engagement across channels.

It's Time to End Random Acts of Marketing

It's Time to End Random Acts of Marketing

A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is the future, one pundit predicts.

Four Ways to Make Email Content Adaptable for Any Device

Four Ways to Make Email Content Adaptable for Any Device

Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.

Meet the Marketer: Christine Nurnberger, CMO, Bottomline Technologies

Meet the Marketer: Christine Nurnberger, CMO, Bottomline Technologies

Christine Nurnberger looks at the challenges of building a marketing team and stack to support the financial services industry

Today's Forecast? More Content

Today's Forecast? More Content

AccuWeather's six secrets for producing better content.

PaperG is bringing creative up to speed

PaperG is bringing creative up to speed

PaperG helps creative catch up with the exploding velocity and volume of audience segmentation

This Holiday Season Is Mission: Possible [Infographic]

This Holiday Season Is Mission: Possible [Infographic]

Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

Marketing Campaigns Still Aren't Integrated

Marketing Campaigns Still Aren't Integrated

Here are five ways to ensure that campaigns are integrated across digital and traditional channels.

Experian's data-first marketing suite

Experian's data-first marketing suite

One year in, Experian talks about the evolution of its marketing suite

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

IntellaSphere's budget marketing cloud

IntellaSphere's budget marketing cloud

Intellasphere launches a social marketing suite aimed at SMBs

Social CRM is a trend

Social CRM is a trend

Businesses are looking for social media functionality and marketing automation integration in CRM systems

The Good and Bad News About Marketing

The Good and Bad News About Marketing

Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

Study Up on Omnichannel to Ace This Back-to-School Season

Study Up on Omnichannel to Ace This Back-to-School Season

Consumers are already starting their back-to-school shopping. Has your brand done its homework?

Five Minutes With: Stacey Bishop, Partner at Scale Venture Partners

Five Minutes With: Stacey Bishop, Partner at Scale Venture Partners

Stacey Bishop explains how marketing needs to change

5 Marketing Lessons We Can All Learn From Pixar

5 Marketing Lessons We Can All Learn From Pixar

The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Salesforce blurs the marketing, CRM lines

Salesforce blurs the marketing, CRM lines

At Salesforce Connections, 2015, speakers joined the dots between marketing and CRM

How to Market Across Multiple Devices

How to Market Across Multiple Devices

Brand marketers reveal how to reach shoppers wherever they are—no matter which device.

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Barriers to Cross-Channel Marketing Success [Infographic]

Barriers to Cross-Channel Marketing Success [Infographic]

Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.

5 Top Marketing Technology Challenges

5 Top Marketing Technology Challenges

The 5 biggest challenges facing marketing technology vendors--and their customers

2015 Essential Guide to Omnichannel Marketing

2015 Essential Guide to Omnichannel Marketing

The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.

The Linchpin Channel Of the Omnichannel Marketing Future

The Linchpin Channel Of the Omnichannel Marketing Future

Is there one channel that can help ensure the success of an omnichannel approach to marketing? Twelve experts sound off.

Rethinking Marketing's Org Chart in an Omnichannel World

Rethinking Marketing's Org Chart in an Omnichannel World

A traditional approach to marketing staffing may no longer be logical or practical.

The Omnichannel Data Opportunity

The Omnichannel Data Opportunity

Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.

Act-On surfaces engagement data

Act-On surfaces engagement data

Act-On Data Studio goes beyond dashboards and reports to drill deep into data

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

C'mon, Touch Me

C'mon, Touch Me

TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.

CMOs Scream for Multichannel Marketing [Infographic]

CMOs Scream for Multichannel Marketing [Infographic]

Siloed marketing will melt away engagement and purchase opportunities.

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.

Stop Counting Clicks, Start Tracking Value

Stop Counting Clicks, Start Tracking Value

Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

Reimagining an Undifferentiated Brand

Reimagining an Undifferentiated Brand

Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.

Spotify lets brands target your mood

Spotify lets brands target your mood

Spotify will let brands access users' listening to data to leverage targeted marketing

The Lexicon of Omnichannel Marketing

The Lexicon of Omnichannel Marketing

It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

B2B marketers should own CRM

B2B marketers should own CRM

B2B marketers should take responsibility for the CRM, concludes a new survey of the midmarket

The Hub podcast: personalization and privacy

The Hub podcast: personalization and privacy

Keith and Kim talk about whether highly personalized prospect tracking is intrusive or effective, and look at Facebook's current success with videos

Salesforce gets closer to prospects

Salesforce gets closer to prospects

Powered by Salesforce Pardot, new solutions will track prospects closely through the sales cycle

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