5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

Can marketing's biggest channels save the world's largest land mammal?

Embrace Journey-Centric Marketing

Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean thinking beyond the funnel.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Optimizing the Marketing Channel Mix

Optimizing the Marketing Channel Mix

4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.

Measuring Marketing Across Channels

Measuring Marketing Across Channels

As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.

5 Ways to Evolve Your Marketing to Omnichannel

5 Ways to Evolve Your Marketing to Omnichannel

There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.

Hard Habits to Break

Hard Habits to Break

What's blocking omnichannel marketing success? Sometimes marketers themselves.

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.

What's on Marketers' Minds?

What's on Marketers' Minds?

Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.

BrightTag Rebrands as Signal

BrightTag Rebrands as Signal

The data collection firm heralds its new name by introducing the Open Data Platform.

It's Time to Be Digital by Design

It's Time to Be Digital by Design

Companies with siloed operations are certain to lose ground to more connected competitors.

Does Digital Transformation Drive Customer Centricity?

Does Digital Transformation Drive Customer Centricity?

Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

6 Mandates for Multichannel Marketing

6 Mandates for Multichannel Marketing

Multichannel marketing requires multiple disciplines—many of which do not come naturally. Here are some pointers from Gartner that direct marketers might want to to keep in mind.

Go Ahead, Buy It. I Dare You.

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Origami Launches Multichannel Metrics Via Search

Origami Launches Multichannel Metrics Via Search

The platform allows marketers to bypass IT for multichannel metrics of ongoing campaigns.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Temkin Releases 2014 Customer Service Ratings

Temkin Releases 2014 Customer Service Ratings

Amazon, USAA, and Chick-fil-A occupy the top spots, while Comcast and other telecom companies bottom out.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

Today's marketer needs to be digital, mobile, social, personal, and always on.

Consumers Are Driving Marketers to Drink—and Innovate

Consumers Are Driving Marketers to Drink—and Innovate

It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.

We're Living in a Post-Marketing World

We're Living in a Post-Marketing World

It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

The New CMO: Context, Measurement, Omnichannel

The New CMO: Context, Measurement, Omnichannel

3 key factors for a successful blending of marketing and customer service.

Is Your Marketing Customer-Centric?

Is Your Marketing Customer-Centric?

6 questions marketers can ask to determine if their marketing is customer-centric.

Reaching Moms: The More Channels the Better

Reaching Moms: The More Channels the Better

Moms—the ideal multichannel demographic.

Personalization Proves to be a Golden Marketing Strategy

Personalization Proves to be a Golden Marketing Strategy

A new survey shows that personalization and predictions boost the retail bottom line.

Metrics That Measure Up

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Have Marketers Outgrown Multichannel?

Have Marketers Outgrown Multichannel?

As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

Word to the Wise: Shopper Marketing

Word to the Wise: Shopper Marketing

In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.

The Payoff of Website Personalization

The Payoff of Website Personalization

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

The Secret to a Great Customer Experience

The Secret to a Great Customer Experience

The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.

Delivering a Best-in-Class Customer Experience

Delivering a Best-in-Class Customer Experience

Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.

Facing the Omnichannel Marketing Beast

Facing the Omnichannel Marketing Beast

Even small mobile and app strategies can yield big successes

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

News Byte: The App's the Thing, Says Nielsen

News Byte: The App's the Thing, Says Nielsen

The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.

Omnichannel Challenges and Opportunities

Omnichannel Challenges and Opportunities

4 brands talk about what it takes to be a truly omnichannel retailer

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.

News Byte: Datalogix Acquires Shopper Analytics Firm

News Byte: Datalogix Acquires Shopper Analytics Firm

Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

CMOs Are Measuring Big Data all Wrong

CMOs Are Measuring Big Data all Wrong

CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.

The Ever-Expanding Marketing-Tech Landscape

The Ever-Expanding Marketing-Tech Landscape

Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.

Q&A: Customer-Centric Marketing

Q&A: Customer-Centric Marketing

MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.

Email Marketing Jockeys for Relevance

Email Marketing Jockeys for Relevance

Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

Are Millennials Commitment-Phobes?

Are Millennials Commitment-Phobes?

New data shows a surge in millennials renting products, rather than buying them.

Succeeding In an Omnichannel World

Succeeding In an Omnichannel World

We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.

Marketing That's Anything but a Gift

Marketing That's Anything but a Gift

Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Infographic: How Organized Is Your Marketing Organization?

Infographic: How Organized Is Your Marketing Organization?

It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.

Quid Pro Quo Bros

Quid Pro Quo Bros

A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.

Five Mobile Musts

Five Mobile Musts

Michael Becker discusses how and why marketers should make mobile an integrated part of their mix.

News Byte: Adobe Announcements Signal Cross-Channel Re-Focus

News Byte: Adobe Announcements Signal Cross-Channel Re-Focus

New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.

Acxiom's Cross-Channel Pioneering Shows Growing Pains

Acxiom's Cross-Channel Pioneering Shows Growing Pains

The data provider announces weak 2Q results as it tries to establish its Audience Operating System with marketers.

Nordstrom's Multichannel Strategies Are Breaking New Ground for Retail

Nordstrom's Multichannel Strategies Are Breaking New Ground for Retail

How the fashion retailer meets consumers' multichannel needs and how you can, too.

News Byte: Experian's Cross-Channel Platform Goes Cross-Global

News Byte: Experian's Cross-Channel Platform Goes Cross-Global

Enhancements allow global users to automatically operate the system in their native languages.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

Nissan Takes Note With A Versa-tile Marketing Strategy

Nissan Takes Note With A Versa-tile Marketing Strategy

As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

Move over Multichannel. It's Time for Marketing Orchestration

Move over Multichannel. It's Time for Marketing Orchestration

Customers are ultra-connected, so marketing outreach and interactions also must be.

It's Time to Be Data-Driven and Omnichannel in Marketing

It's Time to Be Data-Driven and Omnichannel in Marketing

The specter of silos is ubiquitous in marketing. It's past time to break them down, connect data, and place omnichannel customers at center of marketing strategies.

Tesco: Every Little Bit (of Customer Data) Helps

Tesco: Every Little Bit (of Customer Data) Helps

In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.

News Byte: Infogroup Launches Two New Services

News Byte: Infogroup Launches Two New Services

Yes Agency Services and iMarket360 debut this week.

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.

News Byte: Emailvision Rebrands to Highlight Its Multichannel Focus

News Byte: Emailvision Rebrands to Highlight Its Multichannel Focus

The company has changed its name to SmartFocus to align with its ongoing shift to multichannel marketing platform provider.

News Byte: McDonald's Creates Chief Digital Officer Post

News Byte: McDonald's Creates Chief Digital Officer Post

McDonald's bolsters its digital strategy with its first new chief digital officer.

Infographic: Don't Get Caught in Consumers' Web of Data

Infographic: Don't Get Caught in Consumers' Web of Data

Marketers need to weave together consumer interactions for a holistic view of their customers.

Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

Delivered: Birthday Greetings

Delivered: Birthday Greetings

What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?

6 Experimental Marketing Programs From Zappos Labs

6 Experimental Marketing Programs From Zappos Labs

Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

Advertising Week: Cross-Channel Campaigns Don't Measure Up

Advertising Week: Cross-Channel Campaigns Don't Measure Up

An Advertising Week panel agrees that multichannel campaigns are gaining steam, even though outcomes are hit or miss due to misaligned metrics.

Stanley Steemer Cleans Up its Digital Strategy

Stanley Steemer Cleans Up its Digital Strategy

The residential cleaning service company freshens up its media mix.

Millennials Save In All Channels

Millennials Save In All Channels

Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.

Infographic: Old-School Channels Make the Grade

Infographic: Old-School Channels Make the Grade

Parents turn to brick-and-mortar retailers for their back-to-school shopping.

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.

DoubleTree's Tasty Rebrand

DoubleTree's Tasty Rebrand

The hotel chain spices up its global marketing with local flavor.

Q&A: John Greenleaf, Global Head, DoubleTree

Q&A: John Greenleaf, Global Head, DoubleTree

Greenleaf reflects on his experience in the hospitality industry and cites a considerable customer service faux pas to avoid.

Cross-Channel Marketing Requires a Common Metric

Cross-Channel Marketing Requires a Common Metric

Considering the many new data sources available, what marketing measure is overrated or outdated?

Infographic: Spice Up Your Marketing Mix

Infographic: Spice Up Your Marketing Mix

Marketers should combine their channels, rather than serve them à la carte.

Data and Omnichannel Marketing

Data and Omnichannel Marketing

Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.

Multichannel, Omnichannel, and Alice in Wonderland

Multichannel, Omnichannel, and Alice in Wonderland

Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.

Trading 36 Ten-Degree Views for a 360-Degree View

Trading 36 Ten-Degree Views for a 360-Degree View

Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.

News Byte: Epsilon Is Ready For Some Football

News Byte: Epsilon Is Ready For Some Football

UPDATED: Epsilon strikes deal with NFL to provide multichannel fan experience.

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