OMG: How Media Buyers Fell in Love with AARP Media

OMG: How Media Buyers Fell in Love with AARP Media

The advertising solutions division of AARP launches a campaign to attract millennial marketers.

Putting Yourself in the Customer's Shoes

Putting Yourself in the Customer's Shoes

One DMN editor's experience with signing up for DSW's Rewards program.

Omnichannel Marketing: The Perfect Fit for Indochino

Omnichannel Marketing: The Perfect Fit for Indochino

The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Channel Surfing: Marketers Mull Where to Invest

Channel Surfing: Marketers Mull Where to Invest

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Lightning strikes the marketing cloud

Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products

Great Marketers Track Customers and ROI

Great Marketers Track Customers and ROI

Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.

all Uses Surprising Customer Insight to Boost Engagement and Sales

all Uses Surprising Customer Insight to Boost Engagement and Sales

The laundry detergent brand partnered with The Peanuts Movie to launch a multichannel campaign designed to build brand engagement, increase positive sentiment, and drives sales. Here's why.

Fueling the Bern Through Multichannel Marketing

Fueling the Bern Through Multichannel Marketing

At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

The Belgium-based multichannel marketing platform wants mid-market clients looking for tech with a personal touch. Extra Space Storage is one of them.

What Influences Millennial Holiday Shopping Most?

What Influences Millennial Holiday Shopping Most?

A majority of millennials surveyed plan to shop on both Black Friday and Cyber Monday; what they buy may be highly influenced by others' opinions.

Does Your Marketing Trick or Treat Your Customers?

Does Your Marketing Trick or Treat Your Customers?

Marketers who fail to acknowledge personalization and preferences end up digging their own grave.

Most Companies Have No Omnichannel Strategy

Most Companies Have No Omnichannel Strategy

A mere 11% profess to move nimbly across channels, according to a survey of 120 CMOs.

Finally, How to Bring Online and Offline Together

Finally, How to Bring Online and Offline Together

One digital strategist explains how to make customers' digital and physical experiences one enjoyable journey.

Getting Personal Across Channels

Getting Personal Across Channels

Sailthru releases its Personalization Engine, with the goal of helping marketers coordinate personalized communications across email, Web, and mobile.

A Smarter Way to Drive Customers to Buy

A Smarter Way to Drive Customers to Buy

"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."

Indeed Gets the Job Done With Data-Driven Marketing

Indeed Gets the Job Done With Data-Driven Marketing

The job-hunting site launches a global rebrand rooted in consumer insights.

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

Here's a hint: Personalization should be the apple of every marketer's eye.

Facebook Metrics Maven Says Force Digital Staffers Out of Their Comfort Zones

Facebook Metrics Maven Says Force Digital Staffers Out of Their Comfort Zones

And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.

Where's the Digital Diversity?

Where's the Digital Diversity?

Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.

Are Your Cross-Channel Strategies Missing Mobile?

Are Your Cross-Channel Strategies Missing Mobile?

A new study suggests that marketers are focusing their integrated efforts on websites, email, and social.

Semcasting Intros IP Address-Fueled Targeting Engine

Semcasting Intros IP Address-Fueled Targeting Engine

Think ZIP+4, but by tapping modems instead of ZIP Codes.

WalmartLabs' 15th Acquisition Goes to Work on Sam's Club

WalmartLabs' 15th Acquisition Goes to Work on Sam's Club

PunchTab will work on gauging customer interactions based on whether they're engaging in-store or online.

LiveRamp's CustomerLink Seeks a Single, Anonymous View

LiveRamp's CustomerLink Seeks a Single, Anonymous View

In tracking journeys across on- and offline channels, the Acxiom unit assigns consumers single CustomerLink numbers.

Marketing to the New American Mainstream

Marketing to the New American Mainstream

If you're looking for your business to grow, you'll have to recognize that the average consumer has changed—a lot.

Multichannel Direct Marketing Fuels TinderBox Sales

Multichannel Direct Marketing Fuels TinderBox Sales

The software provider uncovered unique marketing opportunities by blending offline and online interactions.

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

How the movie and game rental company is driving convenience, personalization, and engagement across channels.

It's Time to End Random Acts of Marketing

It's Time to End Random Acts of Marketing

A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is the future, one pundit predicts.

Marketing Campaigns Still Aren't Integrated

Marketing Campaigns Still Aren't Integrated

Here are five ways to ensure that campaigns are integrated across digital and traditional channels.

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

The Good and Bad News About Marketing

The Good and Bad News About Marketing

Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

Study Up on Omnichannel to Ace This Back-to-School Season

Study Up on Omnichannel to Ace This Back-to-School Season

Consumers are already starting their back-to-school shopping. Has your brand done its homework?

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

The Lexicon of Omnichannel Marketing

The Lexicon of Omnichannel Marketing

It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

Multichannel Attribution: Counting the Goals and Assists

Multichannel Attribution: Counting the Goals and Assists

TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.

Three Ways Collaboration Catalyzes Omnichannel Marketing

Three Ways Collaboration Catalyzes Omnichannel Marketing

If there's more talk about marketing than there is action delivering it, collaboration may be lacking.

Mo' Data, Mo' Problems

Mo' Data, Mo' Problems

Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.

TV, Radio Still Lead All Media in Engagement

TV, Radio Still Lead All Media in Engagement

A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

Marketers Are Slackers When it Comes to Omnichannel

Marketers Are Slackers When it Comes to Omnichannel

Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.

Wienerschnitzel Cashes In With an Omnichannel Campaign

Wienerschnitzel Cashes In With an Omnichannel Campaign

Hungry for growth, the QSR is connecting with millennial customers on and offline.

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

The cash management and security company's approach spans across channels and decades.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

Can marketing's biggest channels save the world's largest land mammal?

Embrace Journey-Centric Marketing

Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean thinking beyond the funnel.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Optimizing the Marketing Channel Mix

Optimizing the Marketing Channel Mix

4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.

Measuring Marketing Across Channels

Measuring Marketing Across Channels

As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.

5 Ways to Evolve Your Marketing to Omnichannel

5 Ways to Evolve Your Marketing to Omnichannel

There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.

Hard Habits to Break

Hard Habits to Break

What's blocking omnichannel marketing success? Sometimes marketers themselves.

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.

BrightTag Rebrands as Signal

BrightTag Rebrands as Signal

The data collection firm heralds its new name by introducing the Open Data Platform.

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

6 Mandates for Multichannel Marketing

6 Mandates for Multichannel Marketing

Multichannel marketing requires multiple disciplines—many of which do not come naturally. Here are some pointers from Gartner that direct marketers might want to to keep in mind.

Go Ahead, Buy It. I Dare You.

Go Ahead, Buy It. I Dare You.

Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.

Origami Launches Multichannel Metrics Via Search

Origami Launches Multichannel Metrics Via Search

The platform allows marketers to bypass IT for multichannel metrics of ongoing campaigns.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Consumers Are Driving Marketers to Drink—and Innovate

Consumers Are Driving Marketers to Drink—and Innovate

It may seem like it's yours, but it's not. It has a life of its own and you work for it—not the other way around. I'm talking about your brand.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

Reaching Moms: The More Channels the Better

Reaching Moms: The More Channels the Better

Moms—the ideal multichannel demographic.

Metrics That Measure Up

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.

Have Marketers Outgrown Multichannel?

Have Marketers Outgrown Multichannel?

As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

Word to the Wise: Shopper Marketing

Word to the Wise: Shopper Marketing

In an industry overrun with synonymous terms, shopper marketing is one more to add to the mix.

The Payoff of Website Personalization

The Payoff of Website Personalization

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Facing the Omnichannel Marketing Beast

Facing the Omnichannel Marketing Beast

Even small mobile and app strategies can yield big successes

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

News Byte: The App's the Thing, Says Nielsen

News Byte: The App's the Thing, Says Nielsen

The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.

News Byte: Datalogix Acquires Shopper Analytics Firm

News Byte: Datalogix Acquires Shopper Analytics Firm

Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.

A Not-So-Seamless Buyer Experience

A Not-So-Seamless Buyer Experience

Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.

T-Mobile Reconnects With Customers

T-Mobile Reconnects With Customers

The telecom reinvented itself and its marketing with a laser focus on mobile customers' expectations and preferences.

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

CMOs Are Measuring Big Data all Wrong

CMOs Are Measuring Big Data all Wrong

CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.

The Ever-Expanding Marketing-Tech Landscape

The Ever-Expanding Marketing-Tech Landscape

Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

Marketing That's Anything but a Gift

Marketing That's Anything but a Gift

Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Infographic: How Organized Is Your Marketing Organization?

Infographic: How Organized Is Your Marketing Organization?

It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.

News Byte: Adobe Announcements Signal Cross-Channel Re-Focus

News Byte: Adobe Announcements Signal Cross-Channel Re-Focus

New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.

Acxiom's Cross-Channel Pioneering Shows Growing Pains

Acxiom's Cross-Channel Pioneering Shows Growing Pains

The data provider announces weak 2Q results as it tries to establish its Audience Operating System with marketers.

Nordstrom's Multichannel Strategies Are Breaking New Ground for Retail

Nordstrom's Multichannel Strategies Are Breaking New Ground for Retail

How the fashion retailer meets consumers' multichannel needs and how you can, too.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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