April weather dampens several companies' Q1 results

Share this content:

Restoration Hardware, Sharper Image and Talbots have blamed poor first-quarter results on April's stormy weather.

Restoration Hardware, Corte Madera, CA, said yesterday that it expects net revenue for the first quarter ended May 5 to total about $142 million, up 7 percent from last year but lower than expected in part because of April sales falling below plan.

"We believe this is predominantly due to the fact that our second Outdoor catalog mailing dropped on April 5 during adverse weather conditions in the East," Gary Friedman, president/CEO of Restoration Hardware, said in a statement.

Initial response to the May 3 drop of its Outdoor catalog is meeting expectations, he said.

Despite Sharper Image's naming a new president/CEO, its increased emphasis on exclusive products and its launch of a licensing division, its sales continued their freefall.

For the first quarter ended April 30, the San Francisco-based multichannel merchant reported sales totaled $65.5 million, down 37 percent from last year. Comparable-store sales for the quarter decreased 22 percent.

Catalog and direct marketing sales dropped 62 percent to $11.3 million. Internet sales decreased 42 percent to $10 million.

Talbots Inc., Hingham, MA, had a setback in the first quarter, with its J. Jill brand reporting a 1.2 percent drop in same-store sales after the brand put in its first positive comparable store results in over a year during the fourth quarter.

Overall, comparable store sales declined 3.5 percent for the period ended May 5 while comparable-store sales for the Talbots brand decreased 3.9 percent.

First quarter company sales totaled $573.6 million versus last year's reported sales of $453 million.

Consolidated direct marketing sales totaled $105.6 million, compared to last year's Talbots only brand direct marketing sales of $68.1 million.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above