Appleseed's Is Golden Like Spiegel, Newport News

Share this content:
Private-equity firm Golden Gate Capital acquired cataloger Appleseed's, a spokeswoman for the San Francisco-based financial company confirmed yesterday. Terms of the deal were not disclosed.


Golden Gate also owns the catalogs Spiegel and Newport News.


The nearly 60-year-old Appleseed's women's apparel and accessories brand targets baby boomers. It is sold via catalogs, www.appleseeds.com and retail stores. The company is based in Beverly, MA.


Appleseed's will remain a standalone company, according to a report yesterday on The Salem News Online, a local Massachusetts news site.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above