Appleseed's Is Golden Like Spiegel, Newport News

Share this content:
Private-equity firm Golden Gate Capital acquired cataloger Appleseed's, a spokeswoman for the San Francisco-based financial company confirmed yesterday. Terms of the deal were not disclosed.

Golden Gate also owns the catalogs Spiegel and Newport News.

The nearly 60-year-old Appleseed's women's apparel and accessories brand targets baby boomers. It is sold via catalogs, and retail stores. The company is based in Beverly, MA.

Appleseed's will remain a standalone company, according to a report yesterday on The Salem News Online, a local Massachusetts news site.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above