AOL Launches Gold Rush Treasure Hunt With Mark Burnett and CBS

Share this content:

AOL LLC and Mark Burnett Productions partnered with CBS to add another dimension to Gold Rush, an online reality game.

The real-life cross platform media event involves 13 gold-laden armored trucks heading off into the darkness, with their catches about to be hidden somewhere in the country.

Twelve of these trucks contain $100,000 in solid gold and the 13th has $1 million of the same precious metal.

All told, $2 million will be handed out to players using clues found in CBS' fall program premieres and commercials, AOL.com and other media properties. This national treasure hunt is open to all, accessed through www.aol.com/goldrush.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above