Anchor Blue outsources print to InnerWorkings
Specialty youth apparel and accessories retailer Anchor Blue has signed a multimillion dollar agreement with InnerWorkings Inc. for print procurement and print management.
InnerWorkings will provide Anchor Blue with integrated services to procure and manage a variety of product categories including in-store signage, catalogs and promotional products.
“Relying on InnerWorkings for our print procurement allows us to focus on what we do best, namely delivering on the dynamic fashion needs of our customers,” said Tom Sands, president and CEO of Anchor Blue Retail Group, in a statement. The deal with InnerWorkings will enable Anchor Blue to save money and extend its production budget to high-value, revenue-generating marketing activities, he said.
Anchor Blue Retail Group is an affiliate of Sun Capital Partners.