Amgen Appoints Rabuck for Corporate Identity Work

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Biotechnology firm Amgen Inc. has named the Rabuck Agency, Los Angeles, to develop a new corporate identity for one of its business units.


There was no formal review process for the agency selection. Rabuck will work with Amgen executives to fashion a corporate identity for the unnamed business unit, which is slated to debut soon.


Based in Thousand Oaks, CA, Amgen develops and manufactures human therapeutics based on cellular and molecular biology.


Rabuck specializes in customer relationship management and has worked on corporate identity and marketing communications programs for Wells Fargo, buy.com and Homestore.com.


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