Amazon.com Puts Insert Program on the Market

Share this content:
Marketers have their first chance to reach customers of Internet retailer Amazon.com on Nov. 17 when it begins a package insert program through International Direct Response Inc., according to yesterday's announcement by the agency.


The insert program will start with 500,000 pieces in November mailing from the 17th through the 22nd. The due date for the Nov. 17 distribution is Nov. 5.


Though standard insert specifications apply, overweight and oversize inserts will be allowed on a case-by-case basis, according to IDR.


In 2004, Amazon will make 2.5 million monthly packages available for an annual total of 30 million. The program will reach online buyers of books, CDs, DVDs, electronics and software within four to six days of purchase via United Parcel Service and FedEx shipments.


The base rate is $65/M, with a minimum insertion order of 100,000.


Since Amazon does not rent its postal or e-mail customer files, this program is the only way to reach its customers with marketing messages.


Details on the Amazon insert program are available through Carolyn Guyer, vice president of media at International Direct Response Inc., Berwyn, PA. She can be reached at 610/993-0500, ext. 222 or carolyn@idronline.com.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above