planning e-commerce site relaunch

Share this content: will launch a revamped e-commerce site this fall. The upgraded site will feature enhanced product search and tablet navigation, according to numerous media reports.

Amazon's redesigned homepage will be the default consumer destination for international tablet and PC visitors, while smartphone users will see a mobile-optimized site. Other enhanced features include fewer suggested items and bigger buttons, according to press reports.

Several news outlets have speculated that the upcoming release of a new Amazon tablet is the impetus for the revamped site. The redesigned site will enable the company to better highlight digital products like Kindle eBooks, digital games and apps from the Amazon Appstore, according to TechCrunch, which first reported the site launch. has not yet announced a launch date. However, it will continue to test the revamped site throughout the fall.

“We started testing a new site design in late August,” said Sally Fouts, senior PR manager at She declined to provide additional comment. reported a net sales increase of 51% to $9.9 billion in the second quarter, compared with the same period of 2010. The online retailer's operating income was $201 million in Q2, a decrease of 25.5% compared with the prior year. Net income also dropped, falling 8% year-over-year to $191 million in the period.

An representative could not be immediately reached for comment.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above