Amazon Web Services launches marketing, promotional e-mail service

Share this content:

Amazon Web Services, the b-to-b in-the-cloud technology platform of, launched a marketing and transactional e-mail service on January 25 for businesses and developers.

The Simple Email Service tracks outgoing e-mail messages to ensure they meet ISP standards, queues them for sending, or returns them to a business for corrections. The platform will also notify business customers about bounce backs, failed and successful delivery attempts, and spam complaints.

The service costs 10 cents per thousand e-mails sent. It allows each client business to send 2,000 e-mail messages each day for free if they originate from the Amazon EC2 or AWS Elastic Beanstalk services. The company is not charging upfront costs or requiring a long-term commitment.

“Businesses that operate their own e-mail service must deal with hassles such as e-mail server management, network configuration and meeting rigorous ISP standards for e-mail content,” said Tera Randall, PR specialist for Amazon Web Services.

Managed services provider Neustar, digital entertainment and content development agency 42 Entertainment and video mail platform Eyejot are among the Amazon clients that have signed up for the service.

Adam Sarner, research director in CRM strategies at Gartner, said the price of SES is lower than many other bulk e-mail services. That may attract businesses that have not yet conducted much e-mail marketing.

“Amazon has identified a big bottleneck where businesses are concerned. Delivery bothers many organizations, and they're wondering, ‘what if we fall into spam? What do we do about it?'” said Sarner.

However, he cautioned that marketers must still ensure their messages are relevant to consumers and properly targeted. “Just because it's cheaper and you can do it, that doesn't mean you should,” he said.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above