Alloy to Promote Online Game Habbo Hotel

Share this content:
Alloy Media + Marketing and Sulake Corp. will start a joint marketing campaign for multiplayer online game Habbo Hotel, Sulake reported yesterday.

Alloy Media + Marketing is a marketing service agency that is part of New York-based Alloy Inc., which generates revenue from various media and marketing services as well as through direct sales of apparel, accessories and room furnishings to teenagers via catalogs, the Internet and retail stores.

Sulake, based in Finland, has created Habbo Hotel communities in 16 countries. The U.S. version,, launched in September. Habbo Hotel attracts 3 million unique visitors monthly worldwide.

Starting this month, Alloy will promote Habbo Hotel through its proprietary in-school media network, reaching more than half of the nation's high school students. The online game also will be promoted on Alloy's network of youth-oriented Web sites (,,, through ads in its consumer catalogs (Alloy, CCS and Delia's) and via e-mail.

Alloy also will serve as the exclusive advertising representative for Habbo Hotel.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Loading links....

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here