Alloy Posts $73.7 Million Loss In 4Q

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Alloy Inc. said yesterday that revenues for its fiscal fourth quarter ended Jan. 31 totaled $118.1 million, a 1.6 percent gain over the same period last year. However, Alloy generated a net loss of $73.7 million in the quarter.

Alloy, New York, a media, direct marketing and retail business targeting Generation Y, also said net merchandise revenues in the fourth quarter decreased 2.8 percent for a total of $76.2 million. The drop was attributed to a reduction in catalog circulation and the closing of retail locations.

Sponsorship and other revenues rose 10.5 percent during the period for a total of $41.9 million.

Alloy's year-end results include an 8.2 percent increase in revenues for a total of $402.5 million. However, the company's net loss for the year was $91.8 million. Net merchandise revenues for the year totaled $218.2 million, a 16.8 percent increase over the previous year. Sponsorship and other revenues, however, decreased 0.4 percent for the 12-month period.

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