Alliance Data Signs Agreement with Bealls and Burke's Outlet Stores

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Alliance Data Systems Corp. announced yesterday that it has signed a five-year agreement to provide private label credit card services for Bealls Outlet Stores Inc. and Burke's Outlet Stores Inc.

Under terms of the agreement, Dallas-Based Alliance Data will provide turnkey private label credit card services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.

With annual combined sales of $600 million, Bealls Outlet Stores and Burke's Outlet Stores have a total of 500 stores in 14 states and are retailers of value priced apparel and accessories, as well as home furnishings. The stores feature apparel and footwear, emphasizing name brands priced below department stores. The retail chain operates as Bealls Outlet stores in Arizona, Florida, and Georgia. The Burke's Outlet name is used in North Carolina, South Carolina, Tennessee, Alabama, Mississippi, Louisiana, Arkansas, Texas, New Mexico, Nevada and California. A rapid expansion is under way with plans to open at least 40 new stores within the next year.


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