Alcone hires McMahon as EVP, shopper solutions

Share this content:
Alcone hires McMahon as EVP, shopper solutions
Alcone hires McMahon as EVP, shopper solutions

Michael McMahon will join Omnicom Group consumer activation agency Alcone Marketing Group as EVP of shopper solutions on March 21. He will lead the agency's shopper and retail marketing practice in the newly created position.

McMahon will be responsible for “bringing shopper and retail solutions to our current clients as well as to new prospects,” said William Hahn, president and CEO of Alcone. McMahon will be based in Alcone's Darien, Conn. office and report directly to Hahn.

“He will bring these solutions to clients regardless of industry or channel,” said Hahn. “We will use comprehensive shopper data and analysis to create impactful programs for retailers be it at the store or online.”

McMahon previously served as SVP of integrated customer marketing at ConAgra Foods. He previously worked at Alcone as EVP of accounts services.

Hahn said Alcone did not look internally to fill the position, nor did the company use a recruiter. Asked why the new role was created, Hahn said: “[The shopper and retail marketing space] is an evolving and emerging space as connectivity with consumers is becoming a significant interest for retailers.”  


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above