ALC of NY Gets Ballard Files

Share this content:
ALC of New York LLC announced its appointment as manager of the Ballard Designs catalog lists, effective yesterday.


The Ballard Designs catalog file has 250,000 last-12-month mail-order buyers of gift, home and garden merchandise. The file is 79 percent female with an average age of 40, average household income of $125,000 and average unit of sale of $200.


Selects on the list include recency, geography, gender, dollar and product. Base price for 12-month buyers is $132/M.


The Ballard Designs Enhanced file also offers Z-24 data such as age, income, presence of children, age of children and gender of children.


ALC of NY suggests the lists and insert program for offers such as apparel, accessories, gifts, home, children's merchandise, fundraising, publishing and general merchandise.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above