ALC-NY Gets Ross-Simons Files

Share this content:
ALC of New York LLC announced its appointment yesterday as list manager for the Ross-Simons catalog buyers file and package insert program effective Jan. 2.


The Ross-Simons catalog file contains more than 689,000 last-12-month buyers of jewelry, china, crystal, sterling silver, home-decor items, gifts and collectibles. The file is 75 percent female with an average age of 50, an average household income of $85,000 and an average unit of sale of $175.


Selects include geography, gender, recency, dollar and product as well as enhanced demographic selections such as age, presence of children, age of children, ethnicity and religion. The base price is $115/M.


The Ross-Simons package insert program will consist of an estimated 500,000 packages for 2003, and the price is $60/M.


Also effective Jan. 2, ALC of New York will manage the Silhouettes catalog buyers file from Hanover Direct. The Silhouettes large-size women's apparel catalog file has more than 282,000 last-12-month buyers. The file is 95 percent female with an average age of 42, an average household income of $50,000 and an average order of $120.


ALC of New York also manages Hanover files for The Company Store, Gump's by Mail, International Male and the Hanover Direct Master Conglomerate.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above