Agri-Firm Launches E-Commerce Site

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Fielder's Choice Direct put its catalog of seed corn online yesterday, along with information on plant-ing, growing and harvesting crops. The division of Landec Corp., Menlo Park, CA, staffed the new e-commerce site with a call center, and the Web destination will allow Net-surfing farmers to interact with company seed consultants as well. Online ordering also will be possible at www.fielderschoice-direct.com.

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