AGA Signs Deal With Digital:Convergence

Share this content:
AGA Catalog Marketing and Design said yesterday that it has inked a deal with print-to-Web technology firm Digital:Convergence Corp.


Under terms of the agreement, AGA, New York will offer its clients Digital:Convergence's :CueCat device, which it unveiled last month. The :CueCat connects to a computer keyboard and takes a consumer to a corresponding Web site after it reads a printed barcode.


Digital:Convergence, Dallas, claims the technology has the potential to help catalogers generate sales, cut costs and convert catalog buyers to Web buyers.


Since the :CueCat's debut, Digital:Convergence and partners Forbes magazine, Wired magazine and Radio Shack have distributed 2 million devices and plan to distribute 10 million by the end of the year. Forbes sent :CueCats to 810,000 subscribers with its Sept. 11 Best of the Web issue.


Digital:Convergence is also expected to announce a wireless version of the :CueCat, dubbed the Crossconvergence pen, this winter. Earlier this month, AGA signed a joint marketing agreement with O2 Essential Marketing Technologies, Marina Del Rey, CA, regarding a revenue-sharing arrangement for new business generated by the two companies.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here