After SuperTarget, Tupperware Now in Kroger and Fry's

Share this content:
After announcing a similar deal in July with Target Corp., direct seller Tupperware Corp. will sell its food storage, preparation and serving products in select Kroger Co. grocery stores.


The Orlando-based company today will offer a range of items at Tupperware kiosks in 19 Kroger stores in Kentucky and Ohio, and six Fry's stores in the Phoenix area.


Local Tupperware sales consultants will staff the in-store product areas and offer demonstrations and information on items, recipe ideas and tips.


The expansion into retail stores like Kroger and SuperTarget comes as Tupperware claims success with its 3-year-old mall showcase model. In fourth quarter 2000, there were 450 kiosks in malls nationwide. On average, 160 open each year.


Tupperware also sells its plastic containers through its corporate and sales force Web sites and the Home Shopping Network television channel.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above