After dispute, eFashionSolutions to continue to manage Playboy's online business

Share this content:

Playboy Enterprises and e-commerce and catalog service provider eFashionSolutions have settled a dispute over the operation of Playboy's e-commerce and catalog businesses. The companies announced the deal on October 20.

EFashionSolutions said in a statement that it will continue to manage the e-commerce operations of Playboy's retail brands ShopTheBunny.com and PlayboyStore.com. Playboy would not comment on whether it will continue to run a catalog business. “We look forward to continuing our relationship with eFashionSolutions, which will help us continue to grow our e-commerce business,” said Scott Stephen, EVP of Playboy's print and digital group, in a statement

In June, Playboy.com Inc. filed a suit claiming eFashionSolutions had made moves that would irreparably harm the media company and force it to shut down its e-commerce and catalog businesses. Playboy claimed in a filing that the businesses generated nearly $17 million in combined annual revenue before eFashionSolutions took them over, but their total revenue dropped to between $4 million and $5 million annually under eFashionSolutions' operations. Playboy's suit followed eFashionSolutions' claim that the former had breached the contract.

EFashionSolutions couldn't be reached for comment.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here