A&F to Fete New Magazine

Share this content:
Abercrombie & Fitch's new magazine has been available since last week in its New York store at the city's South Street Seaport.


So far, it doesn't seem to be generating the same kind of buzz for the New Albany, OH, company that the old one did. But maybe things will get racy at tonight's launch party for the magazine, being held at the trendy Gansevoort Hotel in Manhattan's meatpacking district. The retail chain, which reported a same-store sales decrease of 5 percent in June, could use some excitement.


The new publication is called A&F Magazine.


A preview on Abercrombie.com shows a black-and-white photograph of a bare-chested young man lying on the ground. According to accompanying copy, featured models in the magazine include "the rising stars of tomorrow." They include Amy Redford, the daughter of Robert Redford, and Alexander Martin, grandson of Dean Martin. Other models are a mechanic, twin snowboarder brothers and a surfer who was bitten by a shark. What they all share, according to the site, is "an unbridled, all consuming passion."


A&F canceled the publication of its Abercrombie & Fitch Quarterly in December after years of being dogged with complaints about photographs that displayed some nudity and sexually suggestive poses


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above