A&F Recalls T-Shirts After Protests

Share this content:
Abercrombie & Fitch is removing a line of T-shirts that sparked protests from Asian groups claiming they reinforced negative stereotypes, The Associated Press reported yesterday.

The T-shirts, some of which reportedly depict "smiling men with slanted eyes and conical hats," will be pulled from all 311 stores nationwide, company spokesman Hampton Carney said.

"We're very, very, very sorry,'' he said. "It's never been our intention to offend anyone.''

Carney could not give the number of T-shirts that were in stores, or how much the recall would cost the New Albany, OH, firm. The shirts reportedly went on sale in some stores April 12 for $24.50. He also said they will be removed from the company's Web site.

"These graphic T-shirts were designed with the sole purpose of adding humor and levity to our fashion line,'' he said.

One of the company's T-shirts reads "Wong Brothers Laundry Service -- Two Wongs Can Make It White.''

The T-shirts led to a meeting of Stanford University students on Wednesday. The Asian American Students' Association encouraged calls to the company and said Abercrombie & Fitch should apologize.

One shirt features a smiling Buddha figure with the slogan "Abercrombie and Fitch Buddha Bash -- Get Your Buddha on the Floor." Another reads, "Wok-N-Bowl -- Let the Good Times Roll -- Chinese Food & Bowling."

Carney said the company received about 60 phone calls Wednesday regarding the shirts. The company makes fun of everyone, he said. He noted that prior clothing designs have included foreign waitresses, taxi drivers and Britons.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above