Advo to Launch Las Vegas Mailing

Share this content:
Targeted direct mail firm Advo plans to launch a weekend mailing program in the Las Vegas market next month.


The company said yesterday it will send the mailing to 500,000 households weekly on Friday and Saturday. The mailing is designed to complement Advo's existing mid-week shared mail program.


The Las Vegas initiative is similar to a program Advo recently began in the Albuquerque, NM, area, and the company said it will likely initiate similar programs in other markets.


"Las Vegas and Albuquerque are very strong maarkets for us, and we primarily target our stronger markets for second-mailing programs," said Chris Hutter, an ADVO spokesman. "There is a strong high-density for retail intense areas and these areas are growing fast."


Advo, Windsor, CT, said more than two dozen retailers, both local and national, have agreed to participate in the mailing.


"This new program in Las Vegas enables us to offer our targeted distribution capabilities to categories of clients who have traditionally preferred weekend in-home dates," said Gary Mulloy, ADVO's chairman/CEO.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above