Adrea Rubin Grabs Relaunched Fingerhut File

Share this content:
Adrea Rubin Management Inc., New York, yesterday announced its appointment as list manager for the relaunched Fingerhut Masterfile effective July 18.

The Fingerhut catalog was relaunched in late 2002 after the name and assets were purchased from Federated Department Stores by Ted Deikel and Tom Petters last July.

The first mailing was a holiday book that dropped Nov. 9, 2002. Six additional books have dropped so far in 2003. The new catalog continues to feature merchandise such as housewares, jewelry and electronics targeted at a lower-middle-class consumer.

"The new Fingerhut Masterfile will include newly reactivated customers as well as previously offered older names," Linda Sandler, president of Adrea Rubin Management Inc., said in a statement. "What's even more exciting is the opportunity to accept offers in certain categories that were previously restricted and to have favorable tiered pricing levels."

Further details on the file were unavailable at press time.

Adrea Rubin previously had acted as list broker for Fingerhut for nearly 20 years.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above