Adrea Rubin Grabs Relaunched Fingerhut File

Share this content:
Adrea Rubin Management Inc., New York, yesterday announced its appointment as list manager for the relaunched Fingerhut Masterfile effective July 18.


The Fingerhut catalog was relaunched in late 2002 after the name and assets were purchased from Federated Department Stores by Ted Deikel and Tom Petters last July.


The first mailing was a holiday book that dropped Nov. 9, 2002. Six additional books have dropped so far in 2003. The new catalog continues to feature merchandise such as housewares, jewelry and electronics targeted at a lower-middle-class consumer.


"The new Fingerhut Masterfile will include newly reactivated customers as well as previously offered older names," Linda Sandler, president of Adrea Rubin Management Inc., said in a statement. "What's even more exciting is the opportunity to accept offers in certain categories that were previously restricted and to have favorable tiered pricing levels."


Further details on the file were unavailable at press time.


Adrea Rubin previously had acted as list broker for Fingerhut for nearly 20 years.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here