Adobe to acquire Scene7

Share this content:

Reflecting the growing interest in rich media, creative software maker Adobe Systems Inc. said yesterday that it has signed a definitive agreement to acquire Scene7, which delivers rich media applications over the Internet.

Adobe already develops software to create rich media, including Flash, Photoshop and Flex. Integrating those offerings with Scene7 will allow the company to build a more robust Internet infrastructure.

"With this acquisition, Adobe is creating a seamless workflow for its customers," said Doug Mack, Scene7 CEO. "With Scene7, there's now a hard connection where we can serve and deliver the Adobe experience on its customers' Web sites."

Mr. Mack is expected to join Adobe, San Jose, CA, as vice president of creative solutions services.

Scene7, Novato, CA, enables companies to automate the production and availability of rich media experiences, including zoom, dynamic sizing, personalization and interactive dynamic product catalogs.

Its clients include Sears, Macy's, Levi Strauss & Co., Zillow.com, Anthropologie and Lands' End. Mr. Mack said that there has been an explosion of interest in rich media in the past 24 months.

The two companies have had a partnership since 2005, when Adobe acquired Macromedia, another company with which Scene7 collaborated closely.

"What became apparent was that we could accomplish so much more together than with at an arms-length partnership," Mr. Mack said.

The deal is expected to close by the end of May. Most of Scene7's employees are expected to join Adobe.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above