Adapt Offers Program for Customizing CRM
The Irvine, CA, company is offering two types of the software -- customer-specific and industry-specific. The customer versions are written to the specifications of an individual customer, while the industry package will offer customized prepackaged software for vertical markets.
According to Adapt, industry-specific services include industry-specific data fields, industry-specific sales processes, order entry, customer service contacts, item attributes and back-office links.
The Adaptation program is first being targeted at vertical markets with large numbers of small and medium-sized businesses in service-oriented industries where customer relationships are vital.