Ad Campaign Will Stress Need for Hi-Tech Security

Share this content:
Internet Security Systems began an advertising campaign yesterday to demonstrate the numerous threats that can jeopardize the security of a company's networks, servers or desktops.


The campaign includes three TV spots, seven print executions and some interactive elements including opt-in e-mails and newsletters. The campaign targets corporate executives with the message: "In a world where there's a different kind of threat every day, you need a different kind of security."


The TV spots introduce various types of characters who pose security risks, including hackers, disgruntled former employees and cyber criminals. The spots are running on CNN, CNN Headline News and MSNBC. Print ads will run in business and trade publications including the Wall Street Journal, Forbes, Fortune, Information Week, Computerworld, Network Computing and CIO Insight.


The campaign also will include security-oriented sponsorships, including one on the new "Homefront Security" segment on MSNBC's weekly program, "The Abrams Report."


The campaign was developed by Bates Technology, Atlanta.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here