Ad Campaign Will Stress Need for Hi-Tech Security
The campaign includes three TV spots, seven print executions and some interactive elements including opt-in e-mails and newsletters. The campaign targets corporate executives with the message: "In a world where there's a different kind of threat every day, you need a different kind of security."
The TV spots introduce various types of characters who pose security risks, including hackers, disgruntled former employees and cyber criminals. The spots are running on CNN, CNN Headline News and MSNBC. Print ads will run in business and trade publications including the Wall Street Journal, Forbes, Fortune, Information Week, Computerworld, Network Computing and CIO Insight.
The campaign also will include security-oriented sponsorships, including one on the new "Homefront Security" segment on MSNBC's weekly program, "The Abrams Report."
The campaign was developed by Bates Technology, Atlanta.