Activision, Sprite Promote Video Game

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Activision, a publisher of action sports video games, is teaming with Sprite to promote Street Hoops, its new video basketball game.

The companies will collaborate on instant-win promotions in 20-ounce and one liter bottles of Sprite. Among the prizes offered is an appearance in the Street Hoops 2 video game.

The Sprite/Activision Games for a Year Instant Win Game gives consumers the chance to win 13 video games. Sprite will promote the contest on 12-can packs of Sprite, in lobby displays, base wraps and on pole signs. The 12-can packs also include a $5 rebate coupon for Street Hoops inside each carton.

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