Ace Is the Place For Teradata

Share this content:
Hardware retailer Ace Corporation said this week that it is using Teradata's retailDecision software to drive profitability and customer retention.

Teradata's retailDecisions analyzes data in five categories: assortment management, promotion management, customer buying behavior, store operations and labor, and intelligent e-commerce. Ace employees access the service via desktop, web or wireless.

Teradata's two-terabyte data warehouse supports Ace's "Vision 21" initiative to drive retailers' revenue and customer satisfaction.

"The Ace enterprise data warehouse will move from the current limited desktop deployment to a full Web-based application able to track, analyze and report the impact of Vision 21," said Mike Altendorf, vice president of information technology for the Oak Brook, IL-based hardware retailer.

Ace employees and retailers using the system can ask retail and wholesale data questions at any time, Altendorf said.

Ace selected Teradata because of its proven retail track record in data warehousing, he said.

"That experience, including customer relationship management, inventory management, category management and business intelligence made Teradata the right choice for us," he said.

Teradata's retail clients include The Gap, Applebees, Walmart, and JC Penney.

Ace Hardware Corp., a $13 billion hardware cooperative, is wholly owned by its 5,100-plus hardware, home center, lumber and building materials retailers.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above