Aaron's launches 'Win the Weekend of Your Dreams' sweepstakes to attract new customers

Share this content:

Lease-to-own retailer Aaron's launched the “Win the Weekend of Your Dreams” sweepstakes on November 1 to attract new consumers to visit its stores.

Aaron's is using direct mail, e-mail blasts, mobile marketing, in-store advertising and its company website to promote the sweepstakes. The company created the effort in-house.

“We want to drive traffic into our stores,” said Mark Rudnick, VP of marketing at Aaron's.

The company, which sells furniture, electronics, appliances and computers, is targeting 18-to-49 year-olds with the initiative.

Aaron's is collecting names, e-mail addresses, postal addresses and product interest from consumers entering the sweepstakes.

The grand prize is an all-expense-paid trip for two to an April 2011 NASCAR race at Talladega, AL. First prize is a 47'' LCD flatscreen TV.

The company will measure the number of entries, as well as how many opt-ins and e-mails it receives.

The sweepstakes will run through mid-March.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here