8 Secrets for Driving Response

Share this content:

Tuesday, July 22

1:00 - 2:00 p.m. EST

Register Now!


Critical multichannel marketing strategies for customer retention and growth

Not only does it cost less to retain than acquire customers, but it's often more profitable to build wallet share from established customers, as well. So how can you significantly increase response rates among established customers? Greg Grdodian, CEO of Reach Marketing, will reveal best practices for driving customer action through:


• Customer profiling and prospect cloning
• Effective calls-to-actions and the Interest Offer Urgency principle
• Branding, timing, and segmentation
• Landing page optimization


You'll learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share. Don't miss this opportunity to learn what it takes to increase marketing ROI. Register today!



Featured Speaker:

Greg Grdodian CEO, Reach Marketing

Greg Grdodian brings 19 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing.

Greg devoted the first 16 years of his career to Infogroup/Edith Roman where he developed industry-leading, multichannel products. He then joined Crain Communications where he was credited with securing triple digit audience growth by optimizing the firm's digital products and services. Greg's latest move to Reach Marketing in 2012 has propelled the company's stellar growth as the industry's leading integrated marketing company.

Because Greg's experience covers a broad spectrum of technological knowledge and marketing expertise, he embodies the Reach philosophy of integrated marketing. His clients get the combined benefit of outstanding customer service and innovative concepts.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above