5 Marketing Lessons We Can All Learn From Pixar
The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.
Pixar Animation Studios is home to some of the best storytellers in the world. The company's ability to appeal to adults and children creates a virtually unmatched, fiercely loyal fan base—one that lasts a lifetime.
I'm one of those loyal fans.
I was about six years old when my brother and I saw first saw Toy Story. Fast forward almost two decades, and I'm still lining up outside the theaters to see Pixar's latest flick Inside Out.
One of my favorite things about Pixar, a wholly owned subsidiary of The Walt Disney Company, is its ability to tap into real emotions that most people experience at one point in their lives. I remember bawling my eyes out when Andy gives away his toys before heading to college in Toy Story 3, for instance, because I could relate to that feeling of leaving childhood behind and entering adulthood.
These emotions resonate with viewers long after they leave the theater, and they also teach moviegoers valuable lessons, like the importance of family, friendship, and facing your fears.
It turns out that companies can learn a few things from Pixar's animated films, too. Here are five lessons marketers can take away from the film studio's beloved movies.