40 Under 40 2016: Steve Froehlich, ALSAC/St. Jude Children's Research Hospital

Share this content:

Steve Froehlich is a lifelong nonprofit fundraiser who leads a team responsible for $530 million in annual revenue for St. Jude Children's Research Hospital.

40 Under 40 2016: Steve Froehlich, ALSAC/St. Jude Children's Research Hospital
40 Under 40 2016: Steve Froehlich, ALSAC/St. Jude Children's Research Hospital

Froehlich is responsible for all aspects of direct response marketing to donors who give through television, mail, radio, and digital marketing programs. His responsibility also includes maintaining and upgrading donors through retention programs designed to maximize a donor's potential for the hospital.

What has been your proudest career accomplishment to date?

Helping lead three of the nonprofit industry's largest monthly programs at Greenpeace, the ASPCA, and St. Jude Children's Research Hospital.

What's the best piece of advice you can give to future 40 Under 40 honorees?

Don't believe when people try to tell you that direct mail is dead.

What do you hope to accomplish in the next five years?

I'd like to run the St. Jude Memphis Marathon, but I admit that would require me to get out of the office and away from my desk long enough to at least run a 5K first.

What is one interesting fact about you that few people know?

I had the opportunity to travel to 12 countries in Europe while spending my junior year of high school as a foreign exchange student in Pilsen, Czech Republic.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above