360i Strikes Shopping Deal With Channel Intelligence
Search agency 360i, New York, is expected to announce today it is partnering with Channel Intelligence, Orlando, FL, to get 360i's retail clients product listings on up to 20 different shopping portals, such as Shopzilla.com, NexTag.com and Shopping.com.
"They were getting a lot of interest from retailers in shopping engines, but did not have a good solution. They brought us in so they could focus on their core competency: search engine marketing," Steve Roth, product manager, Channel Intelligence, said.
CI's online shopping feed service SellCast syndicates retailers' product data feeds to comparison shopping engines.
360i provides search marketing services to Office Depot, Food Network and other companies, while Channel Intelligence clients include Best Buy, Circuit City and Target.