21st Century Wins Miles Kimball File

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21st Century Marketing, Farmingdale, NY, was named list manager for the Miles Kimball catalog list effective yesterday.


The Miles Kimball Master File has more than 1.3 million last 12-month mail-order buyers of merchandise, including consumer gifts, home decor, children's toys and personalized items.


The list is 93 percent female, has an average unit of sale of $37 and a base price of $90/M. Selections on the file include geography, gender, multi-buyers, dollar, credit card buyers, average purchase, last purchase, Internet buyers and catalog requestors. Product selects such as apparel/accessories, gifts/collectibles, holiday, housewares, kids, outdoor/gardening, pets and travel/leisure are also available.


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