21st Century Wins Miles Kimball File

21st Century Marketing, Farmingdale, NY, was named list manager for the Miles Kimball catalog list effective yesterday.

The Miles Kimball Master File has more than 1.3 million last 12-month mail-order buyers of merchandise, including consumer gifts, home decor, children's toys and personalized items.

The list is 93 percent female, has an average unit of sale of $37 and a base price of $90/M. Selections on the file include geography, gender, multi-buyers, dollar, credit card buyers, average purchase, last purchase, Internet buyers and catalog requestors. Product selects such as apparel/accessories, gifts/collectibles, holiday, housewares, kids, outdoor/gardening, pets and travel/leisure are also available.

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